Corporate Culture Research Paper

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Corporate Culture
According to Deal and Kennedy (1982), every business has a culture which has a powerful influence. A corporation’s culture shapes its daily activities, how it understands its past and future, and the employee’s relationships with each other. Culture affects everything from who is promoted, decisions that are made in how to promote a product or run a company, and how employees act and dress.
The artifacts of a corporate organization are critical to the growth and maintenance of the company. Daniel May (2001) discussed that there is a set of patterns in an organization that are expressed by artifacts. Cultural artifacts can be expressed in physical and conceptual form. Physical artifacts, according to May are objects or logos
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Norms are considered to be more procedural than values. According to Sathe (1983), “norms were standards of expected behavior. Norms were often interrelated with or reflected a particular value or set of values” (p. 7). Not arguing with your boss in public or among other coworkers or looking busy even when you are not are examples of corporate norms. Norms reflect values and are the precursor for behavior. On the other hand, values set a pattern of a company’s activities, opinions, and actions. Based upon behaviors, progress can be a corporate value. For instance, a corporation could be more explicit by stating “Progress is our most important product,” (Deal & Kennedy, 1982, p. 6). That statement is letting everyone know that progress is the most important value in the corporation because it helps them expand and grow within and outside of the company. Norms and values are a way of sharing important beliefs within the company and explain basic underlying …show more content…
Even with the difference of core values between the military and corporations, underlying assumptions only vary slightly. The slight difference is because of the nature of the two organizations. A known assumption which is presented by Scroggs (1996) states, “We must fight and win the nation’s wars,” which is the core concept of all missions, peace keeping or combat operations. This is the can do attitude in the military and a way of completing the mission and succeed every time. On the other side, corporations have the underlying assumption that they are building a company to grow and succeed. For example, a company must create a “business plan that shows a need for the product of service in the market,” (Ashe-Edmunds). If there is no need for a product or a service from a business, it is most likely not going to succeed. Although, both the military and corporations have the underlying assumption to succeed in everything they do, the varying difference is that companies need to figure out whether or not there is a need for their product or service in order for them to continue surviving in the

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