Introduction
One of the world's largest retailer with presences in 11 countries in Europe and Asia, Tesco, it was founded in 1919 by Jack Cohen from a market stall in London's East End, according to its official Website. Throughout of almost one hundred years, the company has shown its capability to keep that necessary competitiveness to survive and be ahead in a wild and changing market. With regard Financial Report 2016 as well as Strategic Report 2016, they announced a slight increasing in financial performances as Grow Sales (0.1%), Deliver Profit (1.1%) and Improve Operating Cash Flow (99%), (Tesco, Strategic Report 2016, p.14), see Appendix A, all these show financial up performance that Tesco has. However, how can the retailer maintain and improve its competitive advantages?. Potential answers will be developed in the next pages.
It is essential to consider TESCO as one of the most successful retailers, the company has made use of all technologic advances to improve its operability it terms to offer better services to customers, being this last, a magic key to reaching the financial goals for shareholders, maximizing wealth through Client's Satisfaction. No doubt, the customer means one of the most important links in the process chain, keeping customers, happy and …show more content…
However, the pre-purchase and post-purchase states have not been covered yet, even in the diagram are not contemplated. Tesco has not presence when customers decide to go to the shop, furthermore, the company does not influence potentially to create the feeling of desires or needs, at the same time, the retailer is not accompanying their customers home, making impossible to get a feedback, or getting ready for the next shopping. In short, Tesco is not present in two important steps to promote customer
One of the world's largest retailer with presences in 11 countries in Europe and Asia, Tesco, it was founded in 1919 by Jack Cohen from a market stall in London's East End, according to its official Website. Throughout of almost one hundred years, the company has shown its capability to keep that necessary competitiveness to survive and be ahead in a wild and changing market. With regard Financial Report 2016 as well as Strategic Report 2016, they announced a slight increasing in financial performances as Grow Sales (0.1%), Deliver Profit (1.1%) and Improve Operating Cash Flow (99%), (Tesco, Strategic Report 2016, p.14), see Appendix A, all these show financial up performance that Tesco has. However, how can the retailer maintain and improve its competitive advantages?. Potential answers will be developed in the next pages.
It is essential to consider TESCO as one of the most successful retailers, the company has made use of all technologic advances to improve its operability it terms to offer better services to customers, being this last, a magic key to reaching the financial goals for shareholders, maximizing wealth through Client's Satisfaction. No doubt, the customer means one of the most important links in the process chain, keeping customers, happy and …show more content…
However, the pre-purchase and post-purchase states have not been covered yet, even in the diagram are not contemplated. Tesco has not presence when customers decide to go to the shop, furthermore, the company does not influence potentially to create the feeling of desires or needs, at the same time, the retailer is not accompanying their customers home, making impossible to get a feedback, or getting ready for the next shopping. In short, Tesco is not present in two important steps to promote customer