1. Background
A lot of people, still confusing about how important advertising for a product. In general, advertising is the art of arresting the humans intelligent just long enough to get money from it. On the other hand, the purpose of advertising is persuading customer to buy the product such as, and create customer desire. Lets pick one of the famous brand in Singapore which is Old Chang Kee. Briefly, Old Chang kee started their business in 1956 and founded by Hainan’s immigrant which is Chang Chuan Boo, Old Chang Kee has began as a stall in Koek Road before moving to Albert Street, It gained fame when a second outlet opened in Mackenzie Road in a stall near Rex Cinema. Old Chang Kee become succeed with the curry puff and one of the …show more content…
Costing a lot of money, not efficient, short life, not provide much of information are some weakness of print ads. Singapore as tourist destination country clarify why using flyers not effective enough, because foreigner who come to Singapore will not pay attention to information stated on the flyers itself and such waste of money. In contrast, the strengths of print advertising are can read during leisure, match in ad size, and daily delivery. Moreover, print advertising is on of the traditional tools in advertising. In writer side, print advertising it can be effective for oldest because they lack of knowledge about social media and Oldest think that print advertising can help them more. On the other hands, isn't effective for youngest because first, nowadays think about the trend and limitation. Trend means a lot of people they will find the information through social media and limitation means youngest acts to find more information about the food …show more content…
In this case there are some weaknesses and strengths of online or website advertising. Based on Roy Morgan studies in Australia there are five strengths of online or website advertising such as good at targeting specific audience, high accountability, cost effective, immediacy, and interactive. On the other hand, Roy mentioned five top weaknesses of online or website advertising, which are internet advertising is annoying, too big, clutter, little accountability, and internet users ignore advertising or spam. In writer opinion, actually website or online advertising should be targeted. website or online advertising is the opposite way of print advertising because website or online advertising targeted to youngest and isn't efficient for
A lot of people, still confusing about how important advertising for a product. In general, advertising is the art of arresting the humans intelligent just long enough to get money from it. On the other hand, the purpose of advertising is persuading customer to buy the product such as, and create customer desire. Lets pick one of the famous brand in Singapore which is Old Chang Kee. Briefly, Old Chang kee started their business in 1956 and founded by Hainan’s immigrant which is Chang Chuan Boo, Old Chang Kee has began as a stall in Koek Road before moving to Albert Street, It gained fame when a second outlet opened in Mackenzie Road in a stall near Rex Cinema. Old Chang Kee become succeed with the curry puff and one of the …show more content…
Costing a lot of money, not efficient, short life, not provide much of information are some weakness of print ads. Singapore as tourist destination country clarify why using flyers not effective enough, because foreigner who come to Singapore will not pay attention to information stated on the flyers itself and such waste of money. In contrast, the strengths of print advertising are can read during leisure, match in ad size, and daily delivery. Moreover, print advertising is on of the traditional tools in advertising. In writer side, print advertising it can be effective for oldest because they lack of knowledge about social media and Oldest think that print advertising can help them more. On the other hands, isn't effective for youngest because first, nowadays think about the trend and limitation. Trend means a lot of people they will find the information through social media and limitation means youngest acts to find more information about the food …show more content…
In this case there are some weaknesses and strengths of online or website advertising. Based on Roy Morgan studies in Australia there are five strengths of online or website advertising such as good at targeting specific audience, high accountability, cost effective, immediacy, and interactive. On the other hand, Roy mentioned five top weaknesses of online or website advertising, which are internet advertising is annoying, too big, clutter, little accountability, and internet users ignore advertising or spam. In writer opinion, actually website or online advertising should be targeted. website or online advertising is the opposite way of print advertising because website or online advertising targeted to youngest and isn't efficient for