IPhone or Android? Nike or Adidas? Brad and Angelina use IPhones, and Kanye rocks Nike. With that in mind the decision should be rather obvious. America is a sea of clever advertisements that brainwash the innocent mind into a false sense of individuality. The evolution of consumer culture and the creation of “nonconformist” subcultures is turning America into a nation of conformists.
Rebelling against what's currently popular gives the individual a sense of self-identity and freedom. Buying things that are less popular or not the preferred version is still buying into consumer culture. Buying an Android instead of Apple, or buying more rebellious clothes instead of what's currently in style for example. Large companies specifically target …show more content…
Advertisements and companies can give someone a sense of self expression and identity by consuming things they relate to and enjoy. Things that show what kind of person they are.
Mass amounts of advertisements are also contributing to consumer conformity in America. It may not always seem like it makes that much of an impact, but the passing billboards and long commercials stay with you. These clever advertisements are convincing everyone to buy a product. But not always because it’s a good product. More so that you will feel younger, or popular, or so you fit in with the crowd. The “I’m a PC, I’m a Mac” campaign for example shows PC as a bland, nerdy, middle aged man in a suit. While Mac is a young, stylish, lax guy with his hands in his pockets. This advertisement attracts young adults and teenagers that don’t want to be old fashioned. They want to have the latest things, so they have to have a Mac. It can even appeal to a mature audience. The advertisement makes them want throw away their PC and pick up a Mac so they feel a bit younger and in style. The advertisement gives the impression that if you use a Mac you’re just like that guy in the
Rebelling against what's currently popular gives the individual a sense of self-identity and freedom. Buying things that are less popular or not the preferred version is still buying into consumer culture. Buying an Android instead of Apple, or buying more rebellious clothes instead of what's currently in style for example. Large companies specifically target …show more content…
Advertisements and companies can give someone a sense of self expression and identity by consuming things they relate to and enjoy. Things that show what kind of person they are.
Mass amounts of advertisements are also contributing to consumer conformity in America. It may not always seem like it makes that much of an impact, but the passing billboards and long commercials stay with you. These clever advertisements are convincing everyone to buy a product. But not always because it’s a good product. More so that you will feel younger, or popular, or so you fit in with the crowd. The “I’m a PC, I’m a Mac” campaign for example shows PC as a bland, nerdy, middle aged man in a suit. While Mac is a young, stylish, lax guy with his hands in his pockets. This advertisement attracts young adults and teenagers that don’t want to be old fashioned. They want to have the latest things, so they have to have a Mac. It can even appeal to a mature audience. The advertisement makes them want throw away their PC and pick up a Mac so they feel a bit younger and in style. The advertisement gives the impression that if you use a Mac you’re just like that guy in the