Comcast Business Analysis Essay

4053 Words Mar 13th, 2012 17 Pages
Comcast Business Analysis Patricia Baskerville MGMT/521 January 30, 2012 Professor Samuel Cunningham Comcast Business Analysis Comcast is one of the largest video, broadband Internet, telephone, and cable service providers in the United States. The company is a member of the fortune 500 company as the largest and profitable companies. Comcast ranking number is 66 in the fortune 500 company and is in third place as the largest telecommunication company. In 2011, Comcast has grossed 37 million with a 9.6 profit increase compared to 2010. Before the company can decide to invest, it needs to develop a business analysis. The business analysis includes …show more content…
Comcast employees want opportunities to advance or even create their own ideas to improve the productivity of the company. Comcast focuses on increased communication and information channels. Employees want to participate in the company’s operation by innovating ideas for the interest of the company. Employees want Comcast to communicate its goals and outcomes of the company because the decisions made can affect them. In closing, employees want a comfortable compensation because they need to provide for themselves and their families. This is critical to the company because if the employee is not satisfied, work would not be as productive and performance levels will decrease. Furthermore, Comcast needs to accommodate the employee’s needs to remain a profitable company. The final and most important stakeholder of Comcast is the consumers. There are two types of consumers who Comcast services that includes: business-to-business and business-to -consumer. Both types of consumers need Comcast employees to remain accountable for the services they provide. In addition, consumers want Comcast to learn and understand about the products and services they provide. Another need customers want is for Comcast to symbolize their interests and not the interests of the company. Customers want the company to treat them with respect and accommodate their needs by prioritizing them according to its significance. Customers want Comcast to develop

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