Comcast Business Case Study

Comcast is the world’s largest cable television provider. Although Comcast still continues to deliver its cable television services, the company has expanded into additional markets, no providing internet, phone, and home security services in addition to television. Although Comcast was founded in 1963, its commercial services group, branded as “Comcast Business,” was created only 10 years ago in 2006. Comcast Business offers similar products to Comcast’s residential brand, Xfinity, but with more robust feature sets. In early 2017, Comcast Business will be launching its newest addition to their line of services- Smart Office. Smart office is a video surveillance system that utilizes a cloud storage solution to store its data. This new product will allow small to medium business owners to remotely monitor their business through video surveillance so they can improve operations, manage employee performance, and keep their investments secure.
I have chosen to use Comcast’s new product launch for my final project as this is my current employer, and a company who knows how to maximize profits. This provides an exceptional learning opportunity with real world application. This Smart Office product has been asked …show more content…
Preventing day of installation failures depends on effective Communication between Comcast and the end user. During the buying process, the customer confirms a date for installation of their services. During this call, it is crucial that all expectations as to what will occur day of install are set. The customer will be made aware that the process will take 4-5 hours, and the technician will need the customer’s assistance during this time. This date can be up to 90 days out, so follow up process is crucial. Customers will receive not only a reminder email and call 1 week prior to installation, but the customer will also receive a phone call from the technician 30 minutes prior to arrival. If all parties are aligned, day or installation failures will not