Coca Cola Summary

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The history of Coca-Cola its began in 1886 by a pharmacist Dr. John S. Pemberton from Atlanta U.S. He creates a characteristic tasting soft drink. Dr. John S. Pemberton create a syrup for his pharmacy and accidentally that syrup was mixed with carbonated water and at that moment Coca-Cola soft drink was created. Everyone in his neighborhood that tried that syrup liked it very much. The partner and bookkeeper Frank M. Robinson create the name and the designing that is still used today.
The businessman Asa G. Candler bought the most majority of Coca-Cola and he expanded to soda fountains beyond Atlanta and the demand for this drink was very high and he desire to make that beverage portable by putting it in bottles.
Coca cola nowadays has
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The CSR policy “Live Positively” had creates seven more core areas where coca cola set a goal to improve its business sustainability.
Those 7 core areas are the beverage benefits, healthy living, community, climate and energy, packaging, water stewardship and workplace.
The company has code of business behavior that aims to provide guidelines at employees, Coca-Cola has adopted international CSR guidelines those guidelines do not appear to be intergraded into the code of business strategy.
Coca-Cola has a conflict in India and in 2007 decided to form a partnership with (WWF) “World Wildlife Fund. And to become a member of the Water Mandate because the water is one of the main worries for Coca-Cola.
Coca-Cola publishes every year a report “The Coca-Cola Company Annual Report” in that report the company is contains the activities during the last year, there are section about CSR.
(Annual Report, 2010)

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The sales in India dropped of 40% in two week after the announcement of CSE report in 2003.
(Kumar, 2010)

Coca-Cola changed

In 2008 Coca-Cola gradually changed the strategy and include a damage control measure to all its activities, also the published the first environmental performance report about its operation in India that covered all the activities from 2004-2007.
Coca-Cola decide to create the Indian Foundation, Anandana this foundation works with the local communities and NGOs to report about the water issue and to protect from future pollutions.
(Coca-Cola India, 2017)
The most outstanding change was that Coca-Cola launched many community water projects in India. The rainwater harvesting project was one them, where Coca-Cola with the Central Ground Water Authority and NGOs communities try to address water scarcity and draining the groundwater levels by rainwater, this project took place in 17 states in India.
Coca-Cola in the end appears that this conflict in India was a learning experience for them and this story it motivates the company to adopt a more positive CSR policy in a global scale that is focusing on the water

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