After Pemberton's death, the business belongs to Atlanta businessman Asa Griggs Candler with rights for a total of about $2,300 (about £1,500). So Candler would become Coca-Cola’s first president and the first who build and innovate business and the brand of Coca-Cola. Candler found brilliant and innovative ways to introduce them to this exciting new refreshment. He hired traveling salesmen to pass out coupons for a free Coke. The goal was for people to try the drink and purchase it after that. Also, spreading the word of Coca-Cola by advertising logos on calendars, posters, notebooks and bookmarks to reach customers on a large stage. It was the big step that turns Coca-Cola, region beverage brand, to be national brand.
First, Candler was to sell Coca-Cola syrup as a patent medicine, which has the effect to help fatigue and headaches. Suddenly, …show more content…
Despite being a brilliant and innovative businessman, he didn’t realize then that the future of Coca-Cola would be with portable, bottled beverages customers could take anywhere.
In 1899, five years later, two Chattanooga lawyers, Benjamin Thomas and Joseph Whitehead approached Candler about perhaps bottling the drink so it was available beyond the soda fountain. Thomas and Whitehead could essentially have the rights to bottle Coke for as long as they wanted, and the could also sell the rights to any bottling plants they created.
By 1900, however, bottle caps were beginning to surface. In the early 1900's bottled Coca-Cola was available at grocers and saloons. Coke bottling was a highly successful venture. Thomas sold the bottling rights to independent businessmen, and by 1909, 379 bottling plants were in American cities and towns. With the bottle caps keeping the drink fresh, mules and carts were about to deliver the drinks to towns in all parts of the country.
The design of the bottle
First, Candler was to sell Coca-Cola syrup as a patent medicine, which has the effect to help fatigue and headaches. Suddenly, …show more content…
Despite being a brilliant and innovative businessman, he didn’t realize then that the future of Coca-Cola would be with portable, bottled beverages customers could take anywhere.
In 1899, five years later, two Chattanooga lawyers, Benjamin Thomas and Joseph Whitehead approached Candler about perhaps bottling the drink so it was available beyond the soda fountain. Thomas and Whitehead could essentially have the rights to bottle Coke for as long as they wanted, and the could also sell the rights to any bottling plants they created.
By 1900, however, bottle caps were beginning to surface. In the early 1900's bottled Coca-Cola was available at grocers and saloons. Coke bottling was a highly successful venture. Thomas sold the bottling rights to independent businessmen, and by 1909, 379 bottling plants were in American cities and towns. With the bottle caps keeping the drink fresh, mules and carts were about to deliver the drinks to towns in all parts of the country.
The design of the bottle