Major corporations compete for advertising spots in sponsoring sports events featuring power and performance sports. These corporations spend millions of dollars for thirty and sixty seconds of air time. Major events, such as the Olympics and the National Football League Super Bowl draw viewers worldwide. Such major sports events provide excellent opportunities for major corporations to not only promote their products; but also to deliver their underlying cultural messages.
Coca Cola spent millions of dollars sponsoring the Olympics from 2000 to 2016. The money spent was not merely to promote Coca Cola products, but also to deliver the cultural message to spectators that the Coca Cola Company is a worldwide corporation willing to spend millions
Coca Cola spent millions of dollars sponsoring the Olympics from 2000 to 2016. The money spent was not merely to promote Coca Cola products, but also to deliver the cultural message to spectators that the Coca Cola Company is a worldwide corporation willing to spend millions