“Taste the feeling”: The latest slogan of Coca-Cola is accompanied by a heart-touching ad that makes the audience forget they were even watching a Super Bowl commercial. This commercial is, of course, meant to promote The Coca-Cola Company brand and sell their products; however they brand their company’s soda as a “feeling” throughout their ad, while encompassing their new slogan. Coca-Cola appeals to brothers by having them associate Coca-Cola brand with strong feelings of happiness and nostalgia through the use of relatable situations, advanced visual and auditory signals, and the sound structure of the story in ad. A young boy wearing a red baseball cap sits on the edge of a couch in a 1950’s-looking decorated room; he focuses all his
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One very important visual aspect can be seen almost every second during the minute long commercial: a Coke bottle. One is placed on the edge of the coffee table in the first scene, one in the middle of the table at the dinner table scene, and then at the very end next to the boy on the bench. As well, Coke is the only company logo able to be seen thought the ad, and even things such as the game controller and phone cannot be identified as a specific brand. This gets the audience to establish a connection between Coke products and the commercial through visual association. Another visual is the use of red, white, and black coloring throughout the ad, which are Coca-Cola’s colors. Items such as red, white, and black shoes, headphones, backpacks, shirts, hat, and electronic devices all crowd the scenes in the commercial. The reoccurring colors shown throughout the ad serve to help the audience connect Coca-Cola’s colors to the story being told. The very first audial aspect comes in the form of a pop song; a new version of the song Hey Brother plays throughout the ad, replacing vocals from the characters within the story, but still allowing subtle sound effects such as the rain falling. This song originally debuted in 2014 and reached number one on weekly charts, and 60 of the top 100 for the yearly chart, leading it to be recognizable by most people. As …show more content…
The structure of the advertisement is comparable to that of a movie or novel: exposition, rising action, climax, falling action, resolution. This makes it easy for the audience to understand the chain of events as a story, rather than random scenes without understanding how they are related, and therefore invests them more into the ad. After describing the setting, characters, and the type of relationship these brothers hold through visual and auditory signals, the story introduces a conflict. The story was built up in such a way that the climax and resolution are emotionally primed by the end. The ending gives off the idea that family has got your back, no matter how much they tease you; this provokes strong feelings of happiness and nostalgia from viewers with brothers because of how important family is to them. Overall, Coke has had large rates of success in their advertisements for decades, and this advertisement is no exception. The Coca-Cola Company is successful once again, by appealing directly to brothers because of their strategic use of visual and auditory signals, relatable situations, and the sound structure of the ad. They manage to effectively brand their company as more than just a soft drink, and rather as a
One very important visual aspect can be seen almost every second during the minute long commercial: a Coke bottle. One is placed on the edge of the coffee table in the first scene, one in the middle of the table at the dinner table scene, and then at the very end next to the boy on the bench. As well, Coke is the only company logo able to be seen thought the ad, and even things such as the game controller and phone cannot be identified as a specific brand. This gets the audience to establish a connection between Coke products and the commercial through visual association. Another visual is the use of red, white, and black coloring throughout the ad, which are Coca-Cola’s colors. Items such as red, white, and black shoes, headphones, backpacks, shirts, hat, and electronic devices all crowd the scenes in the commercial. The reoccurring colors shown throughout the ad serve to help the audience connect Coca-Cola’s colors to the story being told. The very first audial aspect comes in the form of a pop song; a new version of the song Hey Brother plays throughout the ad, replacing vocals from the characters within the story, but still allowing subtle sound effects such as the rain falling. This song originally debuted in 2014 and reached number one on weekly charts, and 60 of the top 100 for the yearly chart, leading it to be recognizable by most people. As …show more content…
The structure of the advertisement is comparable to that of a movie or novel: exposition, rising action, climax, falling action, resolution. This makes it easy for the audience to understand the chain of events as a story, rather than random scenes without understanding how they are related, and therefore invests them more into the ad. After describing the setting, characters, and the type of relationship these brothers hold through visual and auditory signals, the story introduces a conflict. The story was built up in such a way that the climax and resolution are emotionally primed by the end. The ending gives off the idea that family has got your back, no matter how much they tease you; this provokes strong feelings of happiness and nostalgia from viewers with brothers because of how important family is to them. Overall, Coke has had large rates of success in their advertisements for decades, and this advertisement is no exception. The Coca-Cola Company is successful once again, by appealing directly to brothers because of their strategic use of visual and auditory signals, relatable situations, and the sound structure of the ad. They manage to effectively brand their company as more than just a soft drink, and rather as a