Past research has shown that children and adolescents being exposed to various smoking commercials and cartoon figures, greatly affects their smoking behavior and awareness. For example, Biener and Siegal (2000), found that teenagers who enjoy cigarette ads and retain promotional items given to them by cigarette companies are more likely to become smokers themselves. They accept the imagery of a smoker and later, the identity and behavior that goes along with being a smoker by actually smoking cigarettes. As children grew older, they learned to recognized cigarette mascots like Joe Camel and the Marlboro Man and were able to match what product was associated with them (Mizerski 1995). Furthermore, Borzekowski and Cohen (2013) discovered in
