In the United States, Cigarette Smoking accounts for more than 480,000 deaths every year (Current Cigarette Smoking Among Adults in the United States). Secondhand smoke is the smoke produced when tobacco products are burned. Secondhand smoke is just as harmful, as tobacco smoke which contains about 70 different cancer causing chemicals. Every year, secondhand smoke causes about 34,000 deaths by heart disease and 7,300 deaths by lung cancer in non-smokers (Secondhand Smoke (SHS) Facts). In this advertisement, the author’s overall purpose in creating this is to get the audience to stop smoking. He develops the purpose by arguing through an intricate use of pathos, logos and symbolism that smoking is unacceptable. He focuses on secondhand smoke and children, but also makes the point that secondhand smoke is harmful for everyone.
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The text reads “How many cigarettes a day does your child smoke?” The author knows that as a parent, you want to protect your child from all things that may harm them. The text appeals to these parents with the purpose of making them feel bad for doing this horrendous act, as it harms the health of their children. The text accomplishes this by being very direct. It avoids “beating around the bush” to get to the point. In being so blunt, it makes the point easy to understand – your smoking is the same as your child smoking. This is also supposed to make parents feel lousy. The author is aware that parents would not let their children smoke, and uses this to appeal to the emotion of the parents. This helps the purpose of the advertisement because as humans when we have negative emotions about a topic or action, we usually try to stay away from it. By this, the negative emotions inflicted by the author in the parents who smoke will at least have them start to think about quitting, but possibly have them quit
The text reads “How many cigarettes a day does your child smoke?” The author knows that as a parent, you want to protect your child from all things that may harm them. The text appeals to these parents with the purpose of making them feel bad for doing this horrendous act, as it harms the health of their children. The text accomplishes this by being very direct. It avoids “beating around the bush” to get to the point. In being so blunt, it makes the point easy to understand – your smoking is the same as your child smoking. This is also supposed to make parents feel lousy. The author is aware that parents would not let their children smoke, and uses this to appeal to the emotion of the parents. This helps the purpose of the advertisement because as humans when we have negative emotions about a topic or action, we usually try to stay away from it. By this, the negative emotions inflicted by the author in the parents who smoke will at least have them start to think about quitting, but possibly have them quit