A Rhetorical Analysis On Smoking

The image considered is effective as it conveys a message that continuous habit of smoking will have a negative impact as it reduces the life of the individual by putting their futures at risk. The main purpose of this image scare the smokers by telling the harsh reality to the habitual ones. This image conveys many important points but the main is that it is creating a fear in the target audience as they are putting their lives at risk. The target audience is smokers and adults who might be wanting to smoke. The argument is supported by the claim that cigarettes are designed in a dynamite set that becomes dangerous when the match lit the wick. As it is destructive and people know about the side effects but they are passive to the response …show more content…
The argument has the ethos. It is appealing to their audience as it highlights that tobacco consumers are subject to premature death. Once the cigarettes are lighted they will burn themselves out and harm the smoker. The logical connection of the object and its effect on the people builds ethos in this advert. The audience believes it because it is logically accurate and is subtly shown in the image. This image with a text is genuine therefore it has more ethos as it is creating awareness and letting the audience know where this habit will take them as it is said that smoking or another tobacco usage will reduce the age nine years in comparison with non-smokers. Smokers might continue smoking as these people might be habitual of it or they are just apathetic to the status quo. Logos is a more reliable appeal for the audience as this image is creating the awareness about the dangers of smoking. Although the selected image is not subject to any statistical information but it is very logical as the smoke coming out of the cigarette will definitely cause destruction in the human body. Various diseases such as cancer caused by the ignited wick of cigarette. Another logical presentation is the tobacco which affects the lungs of the smokers as it increases the risk of throat and mouth cancer (Patton-Carson,