Cheesecake Factory Essay

1113 Words Aug 18th, 2013 5 Pages
Often times when in conversation with friends, peers, and even strangers there is one question that seems to always come up; “What is your favorite restaurant?” People are curious in seeing what type of restaurant you like because when revealing that information it tells more about you than you think. When telling somebody where you enjoy eating it gives them a sense of how much you’re willing to spend for a good meal, what side of town you like to go to and even gives them a slight glance at your personality. When asked that question I undoubtingly respond the same way every time; The Cheesecake Factory! Let’s explore the strengths and weaknesses of this Restaurant and determine some things that would possibly increase the overall brand. …show more content…
The Cheesecake Factory is fairly an upscale restaurant with menu prices that won’t blow you out of the water. They set up restaurants in key places where they know they will get the attention of the wealthy as well as the everyday person.
There are some weaknesses and disadvantages that I have taken note on while exploring this restaurant. The Cheesecake Factory is dependent on dairy purchasing. Dairy dependent purchasing will have a long term negative impact on this entity, which subtracts from the entity's value. This statements will have a short term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. Dairy dependent purchasing is an easy qualitative factor to overcome, so the investment will not have to spend much time trying to overcome this issue. Another weakness that I have noticed is that the Cheesecake Factory has made no attempts to get healthier. In today’s world it seems like everything and everybody is slowly but surely transitioning into a healthier state of mind. People are exercising more than they ever have in years prior. People are making conscience decision to eat better in attempts to extend their lives. Let’s be honest, there is absolutely nothing healthy about any slice of cheesecake. I feel that people have taken note of that and they have lost a portion of their costumers due to the lack of change.
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