Essay about Case Study : Papa John 's Pizza

814 Words Oct 2nd, 2016 4 Pages
Papa John’s Pizza currently faces many challenges, one of the greatest strategic challenges is maintaining its market share and competitive advantage. For 14 of the past 16 years, consumers have rated Papa John 's No. 1 in customer satisfaction among all national pizza chains in the American Customer Satisfaction Index (ACSI) (Papa John’s International, 2015). Customer loyalty comes from customers getting a product or service that they are so pleased with that they wish to purchase it again. Papa John’s does not compete with the other big pizza chains in pricing. They openly admit that they charge more for their pizza because of the claim that they provide better ingredients and make a better pizza. They currently offer products that have no artificial flavors, no synthetic colors, no trans-fats, no MSG, no fillers in their core meat toppings, no BHA, no BHT, and no partially hydrogenated oils and plan to begin using antibiotic free chicken in its products (Papa John’s First, 2016). While this does not appeal to all customers, it is designed resonate predominantly with millennials and busy mothers (Madhani, 2016). Papa John’s assumes that millennials are very health conscious and that busy mothers want to provide their families with a nutritious meal with the freshest and healthiest ingredients possible. During a time where our economy is uncertain, people are looking to save money everywhere they can. If Papa John’s is not able to convince consumers that better…

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