Case Study Of Mcdonald's

Improved Essays
Task 1
1.1New Zealand:-
The McDonald’s was opened in New Zealand in 1976. The first branch was established in wellington (capital of the county). They have developed 162 branches in NZ. The main objective of McDonald is to open their branch in every suburb. They have been targeting every age of people by introducing new items. They have been introducing many burger combos and family pack to attract every age of people.
New Zealand public is also having a good taste regarding McDonald as they are always attracted towards fast food. Moreover every business needs advertisement to run a successful business. As concerned to McDonald in New Zealand, they are using Social sites to promote their burgers and they distribute the small booklet on the streets, in restaurant and in the envelope box of their customer also they are making small ads on special items and put in websites that is commonly used by the viewers. They have been making good strategies to promote their business.
(McDonald)
…show more content…
There first branch was in New South Wales but now they have over 900 branches. They have been opened Mc Cafe with every McDonald restaurant therefore stores have noticed 60% in incline in sales. So there main motive is open mc café along with every store. They have been providing dinner box to target more customers.
The way of promoting same business in Australia is bit difference from NZ. Whenever, you are moving one country to other, culture and preference also changed. So, Australian has different preference about their taste and McDonald have different menu in their Australian restaurant. The promotional strategies for Australian McDonald are based on public transport. They have been promoting their business to put their offer chart on buses, and taxis etc.

Related Documents

  • Great Essays

    They use a number of different methods to maintain high awareness and promote their image, including: advertising (television, radio, billboards, etc.), sponsorship (AFL, local basketball, Ronald House), sales promotion (e.g. the two-dollar burger), direct marketing (through birthday clubs, etc.) and publicity (McHappy Day). Hungry Jack's promotion efforts are not quite as ferocious. They tend to just maintain awareness through television advertising and billboards. They occasionally use sales promotion to persuade customers to try new products. Hungry Jack's also use direct marketing through 'Kids'…

    • 4086 Words
    • 17 Pages
    Great Essays
  • Great Essays

    Pending tax reform- McDonald’s also has the opportunity to develop its practices and strategies to lower the impact of taxation on them with not violating the law. 3. Evolving public health policies- The public health policy progresses more and tends to daunt people from buying fast foods from places like McDonald’s. The company has the opportunity to deal with this external factor by improving the healthfulness of their products.…

    • 1340 Words
    • 6 Pages
    Great Essays
  • Great Essays

    (abc.net) IBISWorld indicates that McDonalds as a fast food chain, holds a 16.5% market share of the $15 billion fast food industry in Australia. (theAustralian) (ibisworld) After a 7.4% decrease in revenue, McDonald’s launched McDelivery which does as the name suggests, then again in 2015 introduced Create Your Taste, increasing revenue by 2.2% and $2.35 billion.…

    • 1176 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    McDonald also implemented a 24/7 store hours which targeted late night customers, this cut down the cost of closing a store each night. McDonald also increased their quality of food not just implementing salads but also offering more chicken items to the menu. Quality is an crucial part of profits and stock prices, when a company does not offer quality products, customer will notice and this can harm the…

    • 777 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    1.Introduction The story is about the basic marketing detail and definition of the marketing. This story will discuss McDonald’s and analyze from four aspect which is marketing, advertising,retailing and sale. McDonald’s according the different people and different competitive ways appear customer eyes and get the more profit on it. In the story will explain on it.…

    • 828 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    Burger King’s products encompasses a variety ranging from Whopper sandwiches, flame-grilled sandwiches, desserts, sides and beverages along with breakfast and kids meal. BK is mainly known for its famous signature whoppers made with beef. But significantly in the past years they have evolved and introduced healthier burgers like veggie, fish and chicken burgers as well. PRICE BK in contrast with its competitors is charging high on its burgers, where McDonalds has an edge over price, and according to customers BK is expensive, which is again a challenge for BK.…

    • 813 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    To combat these weaknesses, McDonalds have lowered their prices slightly so as to achieve maximum profit and customer satisfaction, by adding to the menu they have made greater variety and given the customer more choice. Finally they attempted to create a healthy image through introducing the ‘veggie’ burger and tofu burgers. According to the SWOT analysis, McDonald’s opportunities lay in their ability to increase the number of outlets. They accomplished this and today there are more than 900 restaurants across Australia.…

    • 2995 Words
    • 12 Pages
    Improved Essays
  • Improved Essays

    The retail locations of each McDonald’s resemble a machine by their staff of workers. There is top management involved who run the stores which is called General Manager. GM is in charge of one location and then comes the assistant manager, then the other shift managers, lastly the crew workers. I say this because I used to be a manager for McDonald’s for 3 years, not no more. This organization is very highly specialized in rules and procedures, step by step to get its job done.…

    • 813 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    They have locations in over 100 different countries and over a 1,000 restaurants total. Not only do they have the most locations but they have highly competive prices as well. Any times someone goes to a McDonalds they have the chance to give them one of their competitors coupons such as a dollar off a large fry coupon from burger king. This is a very good strategic plan on Mcdonald’s behave because not only are they provided direct information on what their competitor are offering but it allows them to take away some customers by offering them an equal if not better deal. So in this case offering to accept competitor’s coupons is a win-win situation for not only the customers but for McDonalds as…

    • 1650 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    Executive summary In this research task I have decide to use two of the biggest fast food chains in South Africa, McDonald’s and Burger King. I have focused on the marketing aspect and I have discussed the seven P’s of Marketing which include price, place, promotion, product, people, process and physical evidence And I have applied the 7 P’s to McDonalds and Burger King. I have also done research on the history and background of each of the fast food restaurants.…

    • 842 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    They have also established good relationship to local farmers that can provide their supplies throughout the years and to cost effectively purchase their supplies in wholesale. According to Kossovsky (2012, pg 104) the secret of success of fast foods like McDonald is their strong relationship with suppliers that can last for more than 25 years. Weaknesses – One of the main weaknesses of Burger Hut is the lack of media presence, promotion and visibility to establish stronger brand as a new entrant, this is mainly because of the high cost that can drain the company’s finance or raise the price of their products. As a Communication Manager, there are cost effective techniques that can be used to maximize brand awareness to the public while the company is planning to expose their brand in media. According to Mummel et al.…

    • 791 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    McDonalds entered the China Quick Service Restaurant (QSR) market in 1990. In 2008, it had 17,500 international sites and was the first to establish international franchising (Barney & Hesterly, 2015, pp. PC 3-54). The opening of the marketplace to foreign investment allowed McDonald’s to capitalize on the changes within China that were leading to economic growth and urbanization. Lessons learned during the expansion into Japan helped with the expansion into China.…

    • 940 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Burger King In my opinion, Burger King is one of the best restaurants out there today. I can go there and get high quality delicious food to my liking at a very cheap price. The service is very fast and I never had a bad experience in the past, present and can’t even imagine one in the near future. Though it’s main competitor’s (McDonald, Subway, Wendy’s)serve the same type of fast food…

    • 842 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    It is ranked as the 6th largest food chain in world. The key to McDonalds success is their globally segmentation and experimentation. Its strategy to adopt different cultures has been remarkably successful and it has also given a tough time to its competitors. Adapting and understanding the different cultures and customs of different…

    • 1166 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Franchises such as McDonalds are recognized globally which makes it easier for a franchise to prosper in a new environment. This is something that is both a pro and a con because an establishment that is so largely recognized, will also most likely be heavily saturated in most places. This is one of the main reasons why research is so important, whether you decide to invest in a franchise or not, it is important to do as much research as possible and decide on the best location. Location is not only important for a business with no brand recognition but it also becomes a liability in a business that is so heavily recognized because the customer is not choosing its “favorite” franchise location but the one that is most convenient to…

    • 1284 Words
    • 6 Pages
    Improved Essays