Q: Compare two advertisements of a product and then compare the type of cultural differences taken into account, focus the country of the advertisement , its color, theme and background?
OUR PRODUCT: McDonalds.
HISTORY:
Mcdonalds fast food chain was started in 1940 by Richard and Maurice McDonald, which is now a product that is served in more than 115 countries, feeding thousands of people everyday. It is ranked as the 6th largest food chain in world. The key to McDonalds success is their globally segmentation and experimentation. Its strategy to adopt different cultures has been remarkably successful and it has also given a tough time to its competitors. Adapting and understanding the different cultures and customs of different …show more content…
However if we look at USA’s advertisement or Canada’s there is no such restriction on clothing.
Similar is the case with food offerings; in india where hindus don’t eat beef and muslims don’t eat pork, mcdonalds has introduced vegetable McNuggets and fish items.
For Islamic countries Mcdonalds has obtained the lisence for halal food
In Ramadan mcdonalds in morocco and Malaysia offers dates and milk also, while it gives beer to its customers in france and germany as their local culture is to party and drink.
These kind of adaptations are compulsory to stay ahead of the …show more content…
Uncertainity Avoidance Index:
It is the third way to evaluate people and it basically measures the tolerance of uncertainity and ambiguity among members of society. Pakistan is Risk averse they avoid taking risk of new products and journey towards success is very low. Whereas Germany is risk takers and try new products. As you know that Risk is directly proportional to Return. Higher the risk means higher returns. Germany takes greater risk and get big returns.
4. Masculinity –Feminity Index:
As far as Masculinity feminity is concerned there is a distinctive difference between Pakistan and Germany. It shows that Pakistan is relatively masculine society and Germany is more feminine society. Pakistani advertisements reflects difference in gender roles that is women are interested towards quality of life, softness,taking good care of home, making food for family and men doing work outside homes. Whereas in Germany gender roles are not specific as women is getting ready to go outside and shows values like eager to succeed, toughnes sand focused
Comparision with respect to the actors, style and wardrobe:
Pakistani advertisement:
• In this add we can see that the local dress code of Pakistan is
OUR PRODUCT: McDonalds.
HISTORY:
Mcdonalds fast food chain was started in 1940 by Richard and Maurice McDonald, which is now a product that is served in more than 115 countries, feeding thousands of people everyday. It is ranked as the 6th largest food chain in world. The key to McDonalds success is their globally segmentation and experimentation. Its strategy to adopt different cultures has been remarkably successful and it has also given a tough time to its competitors. Adapting and understanding the different cultures and customs of different …show more content…
However if we look at USA’s advertisement or Canada’s there is no such restriction on clothing.
Similar is the case with food offerings; in india where hindus don’t eat beef and muslims don’t eat pork, mcdonalds has introduced vegetable McNuggets and fish items.
For Islamic countries Mcdonalds has obtained the lisence for halal food
In Ramadan mcdonalds in morocco and Malaysia offers dates and milk also, while it gives beer to its customers in france and germany as their local culture is to party and drink.
These kind of adaptations are compulsory to stay ahead of the …show more content…
Uncertainity Avoidance Index:
It is the third way to evaluate people and it basically measures the tolerance of uncertainity and ambiguity among members of society. Pakistan is Risk averse they avoid taking risk of new products and journey towards success is very low. Whereas Germany is risk takers and try new products. As you know that Risk is directly proportional to Return. Higher the risk means higher returns. Germany takes greater risk and get big returns.
4. Masculinity –Feminity Index:
As far as Masculinity feminity is concerned there is a distinctive difference between Pakistan and Germany. It shows that Pakistan is relatively masculine society and Germany is more feminine society. Pakistani advertisements reflects difference in gender roles that is women are interested towards quality of life, softness,taking good care of home, making food for family and men doing work outside homes. Whereas in Germany gender roles are not specific as women is getting ready to go outside and shows values like eager to succeed, toughnes sand focused
Comparision with respect to the actors, style and wardrobe:
Pakistani advertisement:
• In this add we can see that the local dress code of Pakistan is