Mcdonalds Marketing Case Study

The story is about the basic marketing detail and definition of the marketing. This story will discuss McDonald’s and analyze from four aspect which is marketing, advertising,retailing and sale. McDonald’s according the different people and different competitive ways appear customer eyes and get the more profit on it. In the story will explain on it.
According the story, it embodies McDonald’s corporate culture,different sales and background.

The definition of Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (American Marketing Association, 2013).
Young people
The fast food is more and more competitive in the market such as KFC,Burger King,Starbucks
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Drive though
People always worry about the parking in the pubic area, although they want to take away. McDonald’s provide a window for people who drive a car. They can get the order to the intercom and pay a bill in the next window,at the same time they get the order. They don’t need to stop the car and find the parking space to waste time. It is a good This way can bring convenient for the consumers to bring more profit.
Order machine
McDonald’s set up the order machine for the customer to order quickly when it is a peak of the dinner. Sometimes, they have at least six machine work together and save more order time.The customer can order the food on the machine and payment on it, then the machine will print an order paper for the customer and transmission data into the kitchen. The customer just need take food at front. It reduces the order time and save the labour force actually. It also can bring the consumer for McDonald’s.

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