Apple Inc Swot Analysis Essay
University of the People Abstract
This paper examines the various factors affecting the performance of Apple Inc. between 2013 and 2015. Through SWOT analysis, we see the strength of the company especially in innovation leading to high sales revenues making it the leading brand, globally. The paper also shows the opportunities and threats the company is facing. Finally, are the recommendations put forward for the company’s success. Case study of Apple Inc. between 2013 to 2015
The American multinational company, Apple Inc, deals with designing, manufacturing and selling consumer electronics and software and offers related services. The case runs the SWOT analysis highlighting the various factors affecting the company during 2013 through 2015. The internal …show more content…
Many opportunities have evolved in 2013 to 2015. The rising market for Internet of Things (IoT), wearable gadgets, mobile payment market and the market for the mobile enterprise app.
Apple introduced its smartwatch in 2015 and according to BI Intelligence (2015), the growth rate of the wearables is expected to be 35% annually of which 47% of the market is for Apple Inc. The company can introduce other wearable health gadgets to monitor heart rate and sugar levels.
Threats to Apple Inc.
Apple Inc. faced stiff competition reducing market share, sales revenue and profits. The US dollar remained relatively strong, lawsuits, and risk of data breaches. For the stable dollar, Apple Inc’s revenue reduces when revenue from outside USA is converted to US dollars. The sales data from the report by Apple, Inc. (2016) shows Apple earned 60% of revenue from the outside USA in 2015, 56% in 2014 and 55% in 2013; 2015 % 2014 % 2013 %
America’s ($) 93,864 40 80,095 44 77,093 45
Other countries ($) 139,851 60 102,700 56 93,817