Case Study: Nella Food Equipment

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• Company name: Nella Food Equipment
• Company address: 148 Norfinch Dr, North York ON M3N 1X8. Phone: 416) 740-2424
• Description of Company (in detail)
Nella Cutlery was established since 1952. The company serves the food industry. Currently, Nella companies are active in Hamilton, Ontario and quickly expanded to service all major cities in Ontario, British Columbia, Washington and Oregon. Known today as Nella Cutlery and Food Equipment Inc., they are carrying a full line of brand name, professional food equipment and supplies for restaurants, hotels, institutional kitchens, bakeries, supplies, commercial.
Nella Cutlery (Toronto) Inc. is a private organization established in 1991 and with 50 employees and $ 8.19 million in annual sales.
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However, restaurant business owners will always consider about all items refrigerator. Therefore, the refrigerator is seen as an essential part of the company to support to customers about products and services. In addition to the equipment of the refrigerator Ture T49, Nella food equipment company also provides customer, so many other types of refrigerators same functionality but differ in price, size, and operating systems. For example, True Reach- In solid door refrigerator, True reach in solid door freezer, sandwich/ salad unit, True Solid Door Under Counter Refrigerator, True glass door merchandiser, True vertical air curtain.

Provide information specific to the Company you are working for.
Nella food equipment provides service with major brands, especially in the design and manufacturing of custom professional kitchen equipment for the commercial and retail sector. The company has qualified to show architectural blueprints ready for approval and
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Communication to clients by introducing about information products such as features, benefits, advantages. Marketing products through pictures, flyers, newspaper. Attracted clients with more discount if they purchase more items. Giving more best experience to customers by encourage clients using sample products or giving more advices to clients. The best to connect with customers is that communication with them to get feedback.
Choose 2 prospecting methods and describe in detail how it would apply to you as a sales representative for the company
- Market research by the method of survey (People interview)
Direct interviews (In-person surveys) usually carried out in public places such as commercial centers. This market research way to help sales representative advertise, marketing the product samples to consumers, and can gather feedback

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