SWOT Analysis
The following table describes the main strengths and weaknesses of Company G. It also highlights our current threats and a few possible future opportunities. Further details is given below the table.
STRENGTHS *indicates core competency
• Patented mobile App technology
• Well established in small appliances
• High-quality and convenient WEAKNESSES
• Lack of diversity in product line
• Limited social media exposure
• Poor relationships with supplier relations
OPPORTUNITIES
• Growth in consumer health
• Poor economy, more at home meals
• Busier consumers THREATS
• Influx of cheap knockoffs
• Supplies must be obtained from outside sources
• Presidency/new laws
Strengths
The patented mobile app technology gives Company …show more content…
The convenience of the small appliance the company is offering is a huge strength for the growth in the company and the product. (core competency)
Weaknesses
Company G’s engineers have developed a line of small appliances that the company feel are very successful. Breezy Blender is a small appliance that fits snuggly in the consumer’s refrigerator. As of right now there is a limited range of sizes and styles for the products offered, hopefully in they can expand this area in the future.
Company G is a well-established company that has a brand and logo very much recognized by most categories of electronic product consumers. Since Breezy blender is a new concept in the blending world, it is important to establish strong social media advertising. Spreading the word around social media will create free advertising for the new product and other products Company G offers.
The need for new suppliers is a weakness for Company G because without guaranteed supplies and components we run the risk of not being able to supply our products at a consistent price or profit margin. …show more content…
Our new product brings the convenience for the consumer right to their finger tips and makes life a little easier for that busy person. They can prep the blender ahead of time for a later “on the go” blended snack for a grab n’ go experience.
Threats
Patent infringement and cheap knockoff products will always be a threat when you are the leader in the industry, that will never change. Company G must remain on top of their game against competitors and their cheap knock off products. We will stay on top of it and use it as a stepping stone for our own advancements.
Company G’s biggest threat is relying on new suppliers for their parts and components. Company G is a well-established company with a large company base, we cannot run the risk of going over budget and not being able to supply the quality that our customers have come to expect.
Having the presidency occurring at the same time as our new product launching is a huge threat to the company. Depending on who gets elected or what new laws get passed can affect the launch date or even the production and distribution.
Market
The following table describes the main strengths and weaknesses of Company G. It also highlights our current threats and a few possible future opportunities. Further details is given below the table.
STRENGTHS *indicates core competency
• Patented mobile App technology
• Well established in small appliances
• High-quality and convenient WEAKNESSES
• Lack of diversity in product line
• Limited social media exposure
• Poor relationships with supplier relations
OPPORTUNITIES
• Growth in consumer health
• Poor economy, more at home meals
• Busier consumers THREATS
• Influx of cheap knockoffs
• Supplies must be obtained from outside sources
• Presidency/new laws
Strengths
The patented mobile app technology gives Company …show more content…
The convenience of the small appliance the company is offering is a huge strength for the growth in the company and the product. (core competency)
Weaknesses
Company G’s engineers have developed a line of small appliances that the company feel are very successful. Breezy Blender is a small appliance that fits snuggly in the consumer’s refrigerator. As of right now there is a limited range of sizes and styles for the products offered, hopefully in they can expand this area in the future.
Company G is a well-established company that has a brand and logo very much recognized by most categories of electronic product consumers. Since Breezy blender is a new concept in the blending world, it is important to establish strong social media advertising. Spreading the word around social media will create free advertising for the new product and other products Company G offers.
The need for new suppliers is a weakness for Company G because without guaranteed supplies and components we run the risk of not being able to supply our products at a consistent price or profit margin. …show more content…
Our new product brings the convenience for the consumer right to their finger tips and makes life a little easier for that busy person. They can prep the blender ahead of time for a later “on the go” blended snack for a grab n’ go experience.
Threats
Patent infringement and cheap knockoff products will always be a threat when you are the leader in the industry, that will never change. Company G must remain on top of their game against competitors and their cheap knock off products. We will stay on top of it and use it as a stepping stone for our own advancements.
Company G’s biggest threat is relying on new suppliers for their parts and components. Company G is a well-established company with a large company base, we cannot run the risk of going over budget and not being able to supply the quality that our customers have come to expect.
Having the presidency occurring at the same time as our new product launching is a huge threat to the company. Depending on who gets elected or what new laws get passed can affect the launch date or even the production and distribution.
Market