FWA Marketing Plan Camila Grays Marketing- MGMT 311 Embry-Riddle Aeronautical University
Professor Michael Lees March 1, 2017 Marketing Plan for FWA
1. Summary
Flying with Altitude is a private business that manufactures military grade planes and flies high profile individuals in their commercial airlines. Christoph Trieb started the company in 1993. The business has grown rapidly within the last few years. Majority of its products range from flight/ airline services to aviation. FWA is also responsible for manufacturing and designing rotorcraft, defense and electronic systems, launch vehicles, and advanced systems of information systems. Flying with Altitude is one of NASA’s most important contributors. It also offers additional support to many commercial airlines and also military support. FWA supports more then 200 nations worldwide; it is also the most successful exporters because of its great sale record. The main purpose of FWA is to reach airlines and be able to build trust that becomes part of selling its products. Future businesses and established businesses need to know the advantages of owning FWA parts and products. Owning FWA products will save a very large amount of money on its maintenances and on the environment; FWA products are the solution to all of these issues. Marketing plans must display FWA’s ability to become part of the community since its products are products that are used on a daily business. 2. Overview Mission statement “Becoming the most respected and trusted aerospace company globally, and always focusing on the quality and expansion of the company.” Product and service description The business takes pride and responsibility on making its products the best. It takes a lot of pride and responsibility because it is the main focus of its business strategy. For the business to be able to reach this goal the business must make the quality and admin along with manufacturing objectives above all other competitors. Flying with Altitude has one of the best employees. They are knowledgeable and very motivated which makes the customer service, building and designing of the business significantly easier for the business. Since employees have the right combination of training, skills, leadership, environment, and communications, the company believes that its employees will achieve the company’s objective of productivity. Flying with Altitude uses all the resources available to market programs to make reliable and great products for their customers. The business has a long track record of space leadership and innovation. Everyday it continues to make changes to make sure that the products are meeting the needs of all customers. Competitors Airbus has become Flying with Altitude’s biggest competitor throughout the years. …show more content…
They compete in almost everything but especially the manufacturing of large and medium passenger planes and long-range planes. These two businesses have very familiar future plans and products that they offer. When it comes to government contracts and manufacturing for military equipment the biggest competitor is Northrop Grumman.
Analysis for FWA
Strengths
Flying with Altitude has an outstanding global network Flying with Altitude has an outstanding and reputable worldwide presence. The clientele is found in about 141 nations. They employees are located in over 61 nations, with businesses in 27 countries. The business employees nearly 180,000 people, their main offices of operations are located in Washington D.C, California and Kansas. The business has so many different products this includes the Luxury Business class Jet and the famous family jet, with its most recent launching of the FWA 656.
Weaknesses
A top leader with very old management style FWA has a really old school management approach. Where the higher uppers make decisions without visiting ideas from employees. This does not work for the modern workforce.
Work Related Issues The business was having issues delivering products by a certain time frame. The business then decided to hire more employers that would work in three shifts. The production was too difficult to …show more content…
To come up with a very strong brand name the business must have a constant ads going around. I also think that for Flying with Altitude to be even more successful then it already is it needs to let people invest in their business allowing them to earn the rights of the business brand
Professor Michael Lees March 1, 2017 Marketing Plan for FWA
1. Summary
Flying with Altitude is a private business that manufactures military grade planes and flies high profile individuals in their commercial airlines. Christoph Trieb started the company in 1993. The business has grown rapidly within the last few years. Majority of its products range from flight/ airline services to aviation. FWA is also responsible for manufacturing and designing rotorcraft, defense and electronic systems, launch vehicles, and advanced systems of information systems. Flying with Altitude is one of NASA’s most important contributors. It also offers additional support to many commercial airlines and also military support. FWA supports more then 200 nations worldwide; it is also the most successful exporters because of its great sale record. The main purpose of FWA is to reach airlines and be able to build trust that becomes part of selling its products. Future businesses and established businesses need to know the advantages of owning FWA parts and products. Owning FWA products will save a very large amount of money on its maintenances and on the environment; FWA products are the solution to all of these issues. Marketing plans must display FWA’s ability to become part of the community since its products are products that are used on a daily business. 2. Overview Mission statement “Becoming the most respected and trusted aerospace company globally, and always focusing on the quality and expansion of the company.” Product and service description The business takes pride and responsibility on making its products the best. It takes a lot of pride and responsibility because it is the main focus of its business strategy. For the business to be able to reach this goal the business must make the quality and admin along with manufacturing objectives above all other competitors. Flying with Altitude has one of the best employees. They are knowledgeable and very motivated which makes the customer service, building and designing of the business significantly easier for the business. Since employees have the right combination of training, skills, leadership, environment, and communications, the company believes that its employees will achieve the company’s objective of productivity. Flying with Altitude uses all the resources available to market programs to make reliable and great products for their customers. The business has a long track record of space leadership and innovation. Everyday it continues to make changes to make sure that the products are meeting the needs of all customers. Competitors Airbus has become Flying with Altitude’s biggest competitor throughout the years. …show more content…
They compete in almost everything but especially the manufacturing of large and medium passenger planes and long-range planes. These two businesses have very familiar future plans and products that they offer. When it comes to government contracts and manufacturing for military equipment the biggest competitor is Northrop Grumman.
Analysis for FWA
Strengths
Flying with Altitude has an outstanding global network Flying with Altitude has an outstanding and reputable worldwide presence. The clientele is found in about 141 nations. They employees are located in over 61 nations, with businesses in 27 countries. The business employees nearly 180,000 people, their main offices of operations are located in Washington D.C, California and Kansas. The business has so many different products this includes the Luxury Business class Jet and the famous family jet, with its most recent launching of the FWA 656.
Weaknesses
A top leader with very old management style FWA has a really old school management approach. Where the higher uppers make decisions without visiting ideas from employees. This does not work for the modern workforce.
Work Related Issues The business was having issues delivering products by a certain time frame. The business then decided to hire more employers that would work in three shifts. The production was too difficult to …show more content…
To come up with a very strong brand name the business must have a constant ads going around. I also think that for Flying with Altitude to be even more successful then it already is it needs to let people invest in their business allowing them to earn the rights of the business brand