Flying With Altitude Case Study Marketing

Great Essays
FWA Marketing Plan Camila Grays Marketing- MGMT 311 Embry-Riddle Aeronautical University

Professor Michael Lees March 1, 2017 Marketing Plan for FWA
1. Summary
Flying with Altitude is a private business that manufactures military grade planes and flies high profile individuals in their commercial airlines. Christoph Trieb started the company in 1993. The business has grown rapidly within the last few years. Majority of its products range from flight/ airline services to aviation. FWA is also responsible for manufacturing and designing rotorcraft, defense and electronic systems, launch vehicles, and advanced systems of information systems.
…show more content…
They compete in almost everything but especially the manufacturing of large and medium passenger planes and long-range planes. These two businesses have very familiar future plans and products that they offer. When it comes to government contracts and manufacturing for military equipment the biggest competitor is Northrop Grumman.

Analysis for FWA
Strengths
Flying with Altitude has an outstanding global network Flying with Altitude has an outstanding and reputable worldwide presence. The clientele is found in about 141 nations. They employees are located in over 61 nations, with businesses in 27 countries. The business employees nearly 180,000 people, their main offices of operations are located in Washington D.C, California and Kansas. The business has so many different products this includes the Luxury Business class Jet and the famous family jet, with its most recent launching of the FWA 656.
Weaknesses
A top leader with very old management style FWA has a really old school management approach. Where the higher uppers make decisions without visiting ideas from employees. This does not work for the modern workforce.
Work Related
…show more content…
To come up with a very strong brand name the business must have a constant ads going around. I also think that for Flying with Altitude to be even more successful then it already is it needs to let people invest in their business allowing them to earn the rights of the business brand

Related Documents

  • Improved Essays

    In 2017, BCA contributed $56 billion of revenue and delivered 763 commercial airplanes, among which B-737 and B-787 are the two driving factors. This segment produces world-famous airplane family (B-737, B-777, B-787 etc.). To satisfy different demand of mainline aviation and regional aviation, BCA developed two types of aircraft, narrow body (single-aisle airplane, tiny space and less seats) and wide body (twin-aisle, large space and more seats). Geography Diversity As an industry leader, Boeing is deeply integrated in global economy. It owns 330 suppliers throughout the world and customers from over 150 countries.…

    • 760 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Alaska Airline Industry

    • 1954 Words
    • 8 Pages

    The Air Line Pilots Association (ALPA) represents the pilots who fly for Alaska Airlines. ALPA is the largest airline pilot union in the world (ALPA, 2016). The job of the ALPA is to provide their members with airline safety, security, representation and advocacy. ALPA puts the power in the hands of the pilots and pilot groups and exercise considerable autonomy in governing their own affairs such as, “negotiating contracts, enforcing contracts and discussing issues of concern with their companies” (ALPA, 2016). While the pilots for Alaska Airlines did threaten to strike in February of 2007, they were able to reach contract negotiations.…

    • 1954 Words
    • 8 Pages
    Improved Essays
  • Improved Essays

    Now Dubai already has the world’s third-busiest international airport, with the growth of the movement of people. The government will invest more in infrastructure. The United Arab Emirates realizes the benefits from aviation industry; it becomes a crucial source of finance to this country so they will consider more about development of the aviation industry. The structure of industry: The aviation industry belongs to service sector in terms of transportation, but this industry also includes manufacture some parts, so in this aspect it belongs to the secondary industry. Competition in aviation industry becomes more and more fierce, so in the competitive environment, Porter’s Five Force helps explain the five factors how to influence this industry’s strategy.…

    • 1039 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Technology – this is the most beneficial to every industry as the rapid growth of new technologies boost affect this industry in both positive and negative ways behind or at the forefront at competition platform. This is because they must fight to catch up with the fast growing technological pace (Jammoul, 2013). Emirates Airlines SWOT Analysis This model represent the Strength, Weakness, Opportunity and Threat of every organization. Strength – • Emirates airline has strong backing of Dubai Government as well as the Royal family. • It also has the advantage of Being Present in Oil Rich Emirate.…

    • 1945 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    The current group has a wealth of experience from all aspects of not only aviation, but business as well. The Chief Executive Officer (CEO) of Virgin Atlantic is Craig Kreeger. He was appointed as Virgin Atlantic’s CEO on February 1, 2013. His prior experience is with American Airlines where he worked for 27 years (Our Directors, n.d.). Shai Weiss, the Chief Financial Officer (CFO), was appointed in July of 2014 (Our Directors, n.d.).…

    • 1073 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Airbus Merger Essay

    • 1268 Words
    • 5 Pages

    Airbus Group (formerly EADS) is one of the world’s leading Aerospace and Defence corporations. Born from the merger, on July 2000, of the French company Aerospatiale Matra, its German competitor DASA and its Spanish pair CASA, the group has managed to develop a strong expertise in a large range of complementary businesses, such as commercial aircraft, military and defence equipment, helicopters, communication systems, missiles, satellites and related services. Reorganised in January 2014, the group is composed of three divisions: Airbus, Airbus Helicopters (formerly Eurocopter), and Airbus Defence and Space (merger of the former EADS divisions Airbus Military, Cassidian and Astrium).…

    • 1268 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    The merger of AMR and US Airways Group created AAG Inc. as the world largest airlines. SEGMENTATION AAG Inc. operates with many subsidiaries and one of the main subsidiaries is American Airlines. AAG Inc. has two segments in terms of its passenger flights. Mainline serves international and regional serves domestic. In FY2015, the Mainline earned $29 billion, the regional earned $6.5 billion, another revenue is $4.8 billion and cargo earned $760 million.…

    • 1384 Words
    • 6 Pages
    Great Essays
  • Superior Essays

    There are many different jobs for many different planes. There is always something to do with a plane, whether it is to fly for leisure, or transporting goods across the world. With the success of the airplane many events have been accomplished. The world would not be like it is today without the…

    • 1362 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    It is studying the competitive market, such as Airbus, and working on the continuous development of the company by raising the level of the company's technical, service and management to be able to compete strongly. They worked on the development of some aircraft such as: The 777-300ER comes as a product of Boeing's continuous development. Travelers are also expected to perform well, prompting Boeing to continue to develop and remain the best among its competitors. Since it was introduction, Boeing has improved its 777-300R aircraft by providing state-of-the-art technology, which has added approximately 630 nautical miles (1,166 km), reduced airframe maintenance costs by 14 per cent, On aircraft software to enhance its efficiency. The improved maintenance program increases the time between maintenance tasks, providing about 400 hours per aircraft per year - equivalent to an extra day of paid services per year for each Boeing 777 aircraft, which clearly contributes to increased operational efficiency.…

    • 830 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    In short, the use of airplanes for mail delivery drastically shortened delivery times. Finally, the new airplane industry has generated hundreds of thousands of jobs at manufacturing companies and at airports. For starters, Boeing was one of the first companies to start manufacturing airplanes and airplane parts, creating thousands of jobs for engineers, managers, technicians, and more. In addition, the abundance of airplanes led to a necessity for airports. Nowadays, thanks to these airports, “aviation supports 10,600,000 jobs in the US annually”(“Air Traffic By The Numbers.”).…

    • 1295 Words
    • 6 Pages
    Superior Essays