In 2014, the airline industry generated $733 billion in revenue (See Table 1) with over 9.5 million flights worldwide (See Table 2). Hawaiian Airlines made up less than 1% of the flights worldwide (See Table 2). The demand of air travel is steadily increasing and Hawaiian Airlines has the potential to capture more of the global market. For the past 11 years, Hawaiian Airlines has dominated the airline industry with on-time performance and happens to be the largest and longest serving airline in Hawaii ("Hawaiian Holdings Reports 2015 Fourth Quarter and Full Year Financial Results", 2016). For travelers, on-time flights are one of the features many of them use to make a decision on which airline to book their flight. Hawaiian Airlines also
