American Airlines Group: A Case Analysis Of USArline

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American Airlines Group gains 57% of its revenue from domestic operations. As of 2014, the domestic market position ACSI score for American Airlines is 66 and is ranked number 4 at 12.7% in airline market share with 73.79 billion domestic revenue passenger miles. American’s market share dropped from 15.9% in 2012 but gained 8.5% in market share when American merged with U.S. airways creating American Airlines Group. As for the international market, American Airlines Group has 23% in Latin America and a low revenue of 4.9% in the Pacific region. In 2013, American gained 10% in the Atlantic region, 8.2% in Latin America and a 1.6% decrease in the Pacific region

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