The Impacts Of Hard And Soft Technology In US Airways

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Airline industries are on the cutting edge of human accomplishment. Just over a century ago the act of flight was something humans only conceptualized, moreover imagined what soaring through the air by way of a mechanical invention felt like. Technologies both hard and soft evolved with the invention of aircraft flight. Rapid expansion in the world’s technologies allowed for the act of flight to be possible in a relatively short time span of human history. Hard and soft technologies alike have fostered this development of growth for companies such as US Airways. Despite the lackluster performance in the latter half of US Airways history, it is possible to analyze how these soft as well as hard technologies played a role in the company’s …show more content…
Without divulging onto the path of computers or software’s role in hard and soft tech, the focus is channeled more on the processes as well as human feedback in the company. Parallel to the successful software companies which share a technological front much with air travel, according to Jin in the Global Technological Change report of 2010 “more often than not, there are more ‘soft-tech’ experts rather than ‘hard-tech’ experts” (Jin, …show more content…
We are increasingly immersed in technology as time progresses. From the stand point of an airline company such as the former US Airways, hard technologies are vital to the survival of the airline industry. Aircraft must continue to evolve as the rest of the transportation industry has in recent years. Fuel saving technologies, lightweight materials, as well as profound new concepts on how flight takes place allows the industry’s growth to continue. Soft tech remains a tricky element as the economy plays a huge role in the amount of money a customer is willing to spend on the service. Adapting methods of ensuring customers remain happy furthermore see value in their service are the key to the industry’s

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