Coco-cola was first made in 1886, by pharmacist, Dr. John S. Pemberton; who wanted to create a distinctive soft drink. His bookkeeper, Frank M. Robinson named the drink, and designed the trade marked script seen on aluminum cans, and glass bottles every day. Though he died in 1888, he already sold portions of his business to various businesses. That’s just the start of it, in 1899 Benjamin Thomas, Joseph Whitehead and John Luptonm, established the coco-cola bottling system. Coke has grown in the past 130 years, making hundreds of advertisements and becoming bigger than it has ever been.
ImageIn the past years, coca cola has changed their logo, a total of 9 times. Additionally, coca cola added the polar bear in 1993 to create a character that’s fun, innocent and reflects the best characteristics of a human. This is an advertisement to catch the attention of a female, because they are generally more emotional people. When a female notices an animal, she feels the need to nurture, it is similar to motherly …show more content…
Coca-cola often uses animals, women and the special seasonal advertisements. Jib Fowles "Advertising 's 15 Basic Appeals" shared all the appeals businesses use to win us over. Coca cola 's promotion includes the need for affiliation, which is the need for friendship or a relationship. Another appeal includes the need to nurture, when they are using the polar bears. In a rather popular advertisement it shows a mother and father, with their baby; showing the need for guidance. Lastly, the basic appeal that gets everybody; and it’s the need for attention. Many people want attention, coke makes you feel as if drinking it will make a person better than the next such as "If you drink a coke, you will be the center of attention", or "If you drink a coke everybody will notice you". Coke uses all the basic appeals, but some more often than
ImageIn the past years, coca cola has changed their logo, a total of 9 times. Additionally, coca cola added the polar bear in 1993 to create a character that’s fun, innocent and reflects the best characteristics of a human. This is an advertisement to catch the attention of a female, because they are generally more emotional people. When a female notices an animal, she feels the need to nurture, it is similar to motherly …show more content…
Coca-cola often uses animals, women and the special seasonal advertisements. Jib Fowles "Advertising 's 15 Basic Appeals" shared all the appeals businesses use to win us over. Coca cola 's promotion includes the need for affiliation, which is the need for friendship or a relationship. Another appeal includes the need to nurture, when they are using the polar bears. In a rather popular advertisement it shows a mother and father, with their baby; showing the need for guidance. Lastly, the basic appeal that gets everybody; and it’s the need for attention. Many people want attention, coke makes you feel as if drinking it will make a person better than the next such as "If you drink a coke, you will be the center of attention", or "If you drink a coke everybody will notice you". Coke uses all the basic appeals, but some more often than