Etl Case Study Essay
Colcord, the President and Chief Executive Officer of eBay shows that there are 60% of people shopping in the internet in Australia because they are busy on working or studying which lead them can not buying goods. But there are 47% of people can not take their parcel at home due to working, so people would change their place of delivery which was convenient. In light of this, Woolworth cooperate with eBay in delivering parcels. In other words, people can pick up their product in branch shop of Woolworth which they order online. This is an important step in Woolworth strategy of aggressively growing because it is departing from traditional retailing format.
Moreover, Woolworth in accordance with membership information to customized product and service for customers. In 2009, Woolworth united with HP, HP provides process and technology to create analysis and data management to consumers, in order to make a suitable product for people. Therefore, Woolloomooloo was the high-end customized brand of Woolworth, it could offer customers a series of special orders based on their demand information such as color, flavor, taste