What Is Cultural Intelligence?

Improved Essays
CQ cultural intelligence compared to IQ (intellectual capacity) or EQ (emotional intelligence) is something that every person can learn and deepen. According to Ottavi (2009) employees with high CQ are more rapidly adjust to difficult, non-standard situations within the global multinational environment. Livermore (2011; p. 8) gave an excellent definition of the CQ concept “CQ or cultural intelligence is the capability to function effectively in a variety of cultural contexts—including national, ethnic, organizational, and generational”. If implemented correctly, the CQ concept can open a world of opportunities for all employees due to cross-border efficiency and attention to culturally sensitive issues. Globalization process captures all the …show more content…
15) assumes that “the head, body, and heart must work together to express high cultural intelligence”. This practice can be successfully used in the multinational environment because requires deep knowledge of cultural intelligence in all aspects: customs, attitudes, norms and traditions shared by people belonging to different cultural groups. The knowledge component is the core of this practice, the bridge to becoming culturally intelligent. It is important to pay attention to the commonalities between the cultures in the multinational environment minimizing the negative impact of differences. CQ cultural intelligence is not concluded in the knowledge (mind), it includes behavior and emotions (body and heart) as well. Majority of misunderstandings are not technical but rather personal like communication failures, inappropriate leadership manner, poor team cooperation, interpersonal mentality conflicts, etc. Therefore, implementing the global management practice in the company “is paramount to an individual’s success in a globalized work environment” (Ottavi, 2009; p. 16). Each of the practices gives hints to building of a thriving culturally diverse situations, which can foster a result-oriented environment yet encourages multicultural understanding between the employee groups. The CQ cultural intelligence should be cultivated, implemented to brains through education process and trainings; however, …show more content…
Understanding CQ cultural intelligence makes companies responsive to the globalization of the marketplace. The presented practices of CQ promote similar perception of the attributes necessary for the employees to succeed in the culturally diverse environment. While SWOT analysis of individual capabilities is important to find out personal strengths and weaknesses and outline a strategic plan of personal growth, models of cultural intelligence implemented within organizations help to understand cultural differences and underline similarities. Appropriate facial, verbal, behavioral and emotional interactions develop integrity, openness and friendly atmosphere within the global organization. According to Ottiva (2009; p. 27) “Developing cultural intelligence takes time and experience to truly become confident that one can respond authentically in words and actions to different cultural situations”. Perceiving cultural intelligence, diagnosing it, getting on a higher stage of cultural intelligence can enable an employee to attain efficient work environment and maintain company’s primary

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