Business Strategy: The Marketing Strategy Of Starbucks

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Starbucks Coffee
Nurin Shabrina

Backgound Starbucks Corporation, commonly known as Starbucks Coffee, is an American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world ahead of UK rival Costa Coffee, with 20,737 stores in 63 countries and territories, including 11,910 in the United States, 1,496 in China, 1,442 in Canada, 1,052 in Japan and 772 in the United Kingdom. Starbucks serve hot and cold beverages, whole-bean coffee, micro ground instant coffee, full-leaf teas, pastries, and snacks. Most stores also sell pre-packaged food items, hot and cold sandwiches, and items such as mugs and tumblers. Starbucks Evenings locations also offer a
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This paper will try to analyze the marketing strategy of Starbucks as one of the biggest multinational corporations in the world as well …show more content…
The Starbucks Corporation and its successful marketing strategies are definitely something that anyone interested in business can learn about. Their marketing strategy emphasizes on the quality of their products. Yes, the price is slightly expensive than others but it is guaranteed that the customers will be served with only the best ingredients, all for the satisfaction of their customers. Customer satisfaction is a very important issue with Starbucks. From the moment you enter the store to the very last drop of your coffees, it is a must that customers feel the uniqueness of enjoying their Starbucks coffee experience. Despite their quality of products and their excellent customer services, Starbucks Coffee Company has been known to create smart strategic partnerships that demonstrate the way to grow your business is to partner smart. From the previous history timeline we can see that every year Starbucks managed to increase their stores to all over the world. And one of the most important strategies to every business is innovation. Through the years, the Starbucks Coffee Company has been known to create innovative ideas to add to their products or services. They’ve added different flavors to their coffee, more food on their menu, and even became one of the firsts to offer internet

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