Business Strategy: Sainsbury’s Essay

7297 Words Mar 20th, 2015 30 Pages
Business Strategy
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Abstract
This paper critically analyses the past and the current market trend, operations, and marketing strategies of Sainsbury’s Company. Different models of analysis were employed to clearly understand the current and previous state of Sainsbury’s. Some of these models include SWOT analysis, PEST analysis, CORE analysis, Porter’s Five Forces model, Key Success Factors, and Ansoff’s Matrix These models help in understanding all aspects that play a role for the success and the failures of the company that include its strengths, weakness, opportunities, threats, and several factors that bolster of hinders the success of the company. I also looked at deep analysis of the success of introducing “Dark
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Section B will be analysis of Ireland market using PEST (Collins, 2010), and other models such as SWOT analysis (Humphrey, 2005), Value chain with main trends and impacts, and a last model key success factors of Sainsbury’s to achieve success in expansion to Ireland market . Section C will have recommendations for Sainsbury’s management. A) Overview of the Sainsbury’s major movements of five years supporting ideas with where is Sainsbury’s today.
Clarification of the current strategy is very important because one cannot make decisions about the future without a clear idea about what the condition of the organization and what strategies it implements.Могут быть использованы различные схемы уяснения текущей стратегии. Various schemes can be used to clarify the current strategy.А.Томпсон и А.Стрикланд считают, что необходимо оценить по пять внешних и внутренних факторов, чтобы разобраться с реализуемой стратегией. Tompson and Strikland believe that it is necessary to evaluate the external and internal factors to deal with the implemented strategy (Thompson & Strickland, 2009). In the Group report, we looked at where we are today and were we will be tomorrow .To determine where Sainsbury’s are today, its strengths and weaknesses, we used SWOT analysis and Porter’s five

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