Business Plan Bowling Alley Essay

6758 Words Jan 14th, 2012 28 Pages
THE FAMILY BOWL
P.O. Box 12345
Omaha, Nebraska 68101
The Family Bowl business plan outlines a strategy for a bowling alley that caters to families and celebrates people of all nationalities. It will differentiate itself from other bowling alleys by providing a clean and friendly atmosphere. It also will have the largest number of lanes in the area. This plan was provided by Ameriwest Business Consultants, Inc. • EXECUTIVE SUMMARY • OBJECTIVES & GOALS • BUSINESS DESCRIPTION, STATUS, AND OUTLOOK • MANAGEMENT AND OWNERSHIP • MARKET ANALYSIS • MARKETING STRATEGIES • FINANCIAL PLANS
Confidentiality Statement
The information, data, and charts embodied in this business plan are strictly confidential and are
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through 2:00 A.M. On Sunday the hours will be 4:00 P.M. through 2:00 A.M. The premises will be open for a total of 74 hours per week.
Current Position and Future Outlook
The business is in a start-up mode. Plans call for starting operation by the spring of 2000. During the first full year of operation we plan to serve an average of 10,000 customers per month. The second year this will increase to 15,000 per month. Years three through five will show gradual increases to 18,000 per month which we consider to be our capacity. To attain these goals we will use a combination of media advertising, flyers, direct mail, and word-of mouth. Franchising the concept is a possibility for the future.
Management and Ownership
The company will be set up as a corporation with Robert Smyth and his wife, Julie, as the major shareholders, incorporators, and directors. Robert Smyth will serve as president and manager. He will also provide the leadership to run this company. He has over 17 years experience as owner and operator of various small business operations, and has dealt with the public as a personnel officer in the military. Initially, up to thirteen other employees will be needed. These employees will be involved in bartending, security, and waiting on tables. They will be a combination of part-time and full-time. When volume picks up, additional part-time or full-time employees will be hired as the workload requires. Small

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