Bus 475 Week 2 Team Paper

1460 Words May 7th, 2013 6 Pages
Apple Values and Alignment

Values are beliefs and philosophies, by which companies try to maintain in their mission and vision. Values identify who and what, a company represents by their actions. It is easy to say one thing, and turn around and do the opposite. Both, individuals and companies, possess values, by which they express and live by. Apple, Inc. has an established set of core values that guide them through the success of their employees, customers, and the business entity. Individual actions and behaviors will be evaluated, Apple’s plans and actions will be evaluated; and we will determine how the alignment is for each, as well as compared to each other.

Analyze the origin(s) and subsequent evolution of your personal
…show more content…
Steve Jobs believed if people are passionate about what they do it; it will show through in value. Steve Jobs was very innovative and a big thinker, which added value in the vision for Apple. When he thought they were losing sight of their vision and value system, he created a short video for the employees. He dominated the new attitude with a “Think Different approach. This campaign was an attempt, said Jobs, to get Apple back to its core values” (Unknown, 2011).

Explain how your individual values drive your actions and behaviors, and analyze the alignment between your values and actions and behaviors.

An individual’s values are the make-up of who they are as a human. Values are what you believe in either through your upbringing, cultural preferences or social environments. Items as simple as deciding to snooze the alarm, who to work for or what restaurants to eat at are all influenced by an individual’s values, even down to how we make the choices we do. Our values are what defines and drives our actions and behaviors. For example, if I don’t value the importance of timeliness, it would be common for me to be late or choose to sleep in or take the streets compared to the freeway.

After careful analysis we

Related Documents