Burger King Scored National Attention For Their August 2015 Campaign
However, McDonald’s did not accept the offer to collaborate, “McDonald 's CEO Steve Easterbrook suggested the brands team up at a later date to create a "meaningful global effort," but BK had already gained a huge amount of media attention for its work,” (Richards, 2016). In addition to generating buzz, the “McWhopper” campaign received international accolades. The McWhopper campaign won an award at the Cannes“ Y&R New Zealand won another Grand Prix award, this time in the Media category, for its Burger King "McWhopper" campaign,” (Richards, 2016).
Cheetos Chicken Fries teaser advertisement
Cheetos Chicken fries debuted after a fun teaser ad aired featuring Chester Cheetah (Cheetos spokes-animal) and The King. According to AdWeek the ad debuted during a Sunday NFL game, “the King put a handful of Chicken Fries on the table, hinting at the possibility of a forthcoming…