The franchise that I chose to do my research paper about is Little Caesars. This is the largest carryout only pizza chain in the world. So, they must be doing something right. Little Caesars started as a single store in metro Detroit in 1959. They opened their first franchise around 1962.…
The article Fast Food: Four Big Names Lose is a textual analysis of different fast food restaurants and what consumers actually want from them. In the article thy describe the criteria customers used to judge some of the top fast food chains. Some of the criteria they used included service, value, and quality. The article goes on to use these criteria to compare restaurants like McDonalds, Wendy’s, Taco Bell, Chipotle, Subway, and Chick-fil-A. Consumer Reports, the author, shows in the article that some of the bigger names in business including McDonald’s, Burger King, and Wendy’s rate as some of the worst restaurants in comparison to some of the lesser known places like In-N-Out Burger, Burgerville, and Culver’s.…
Currently I want you to imagine you are ordering Jimmy Johns. Now imagine that you are taking a sweet succulent bite out of a nice footlong sub. Yum you could reply with excitement. the first time I ever tried your Italian sub I was in heaven asking myself if I could ever try this wonderful dish of the gods again. Your restaurant is by far the best nobody could top what you make with your incredibly fresh ingredients.…
Sandra Batiste has over eighteen years of diverse experience in business development, creative and product development, business management, strategic planning and marketing, international strategic alliances, and sales, including over a decade in artist management for several major recording labels for artists signed to Sony Music, Columbia Records, Universal Music Group, and Warner Music. Most recently, Ms. Batiste success is not limited to the entertainment industry or corporate world. She has extensive experience in small and start-up businesses, and is an accomplished motivational speaker. As a former Miss USA delegate for the Miss USA Pageant organization she was afforded the opportunity to evolve in social and media circles that have…
Any business has the ability to create an amazing product that the public loves, but there are many more factors involved in being a successful business other than simply producing an ideal product. There are many companies that have started from the bottom and have grown successfully because of their dedication to improve their business every single day. Many food service franchises have adopted the commitment to integrity in regards to their ingredients. But quality ingredients are not the only aspect that determines the successfulness of the business. We are all humans, and we respond positively to rewards and recognition from management when applicable.…
Service excellence is provided through everyday execution of the motto that “Smokey Bones is the favorite place for food, drinks, and fun”. The third priority is to be the best in food. The culinary side aims to be the…
Monday 30th: We attended the supervisory meeting. We discussed the problem that we have faced with Zip Code data. Mr. Robert and Mr. Ashwin explained for us the alternative project, if the problem with the Zip Code project continues. They asked us to take a look at the data on Missouri Information for Community Assessment (MICA) website.…
Later on, owners of Middle Eastern restaurants say "Subway's falafel provides a major service to all Americans by expanding their palate" page 26. A spokeswoman stated that the future of the falafel is unknown, but Zaibak expects it to expand far beyond Chicago and to new markets like Boston, New York, Northern California, and Houston. Some say Subway's sandwich is not to be considered competition, but it is the campaign that could help restaurants when want to try a more authentic foods. Since the falafel is leaning toward the uncharted side, “It's almost kind of flattering that they want to be offering falafel” page 26, explained Shadi Ramli, co-owner of Chicago’s Sultan’s Market. If the falafel were to go national, it could reach places where all kids of cuisines are considered un-American because the are deemed unfamiliar.…
The Krystal Company is a fast food restaurant company located primarily in the Southeastern United States. The Krystal Company started in 1932 in Chattanooga, Tennessee by Rody Davenport Jr. and J. Glenn Sherrill, is currently a subsidiary of the Argonne Capital Group (Our Story | Krystal Hamburgers, n.d.). Built around the Famous Krystal Hamburger which customers consume by the sackful, the company has expanded its menu to include made-to-order breakfast, breakfast sandwiches, Krystal Chiks, mini hot dogs, and a multitude of other distinctive products exclusive to Krystal (Our Story | Krystal Hamburgers, n.d.). The Krystal Company currently employs over 7,000 employees in approximately 360 locations (Our Story | Krystal Hamburgers, n.d.). The Krystal Company Chief Executive Officer is Omar Janjua, and the company headquarters is currently in Dunwoody, Georgia (The Krystal, 0001, August).…
One customer well taken care of could be more valuable than $10,000 worth of advertising (Rohn). In general, if a restaurant employee serves a family with great service every time they visit, the family would want to visit often and the particular restaurant will earn a customer for life. However, to develop this bond between customers its important to provide great service. In fact, when employees provide great service, then customers return their favor by giving them a great amount of tip. Although, bestowing tips to employees should not be mandatory because of the heavy gratuity charge.…
The most important part of subway is, they bake their own breads every day. Customers can see price, ingredients,…
In this assignment, we will be discussing about the strategy implemented by Domino’s pizza with it advantages, disadvantages and challenges that make them a successful fast-food franchise. First of all, we discovered 2 purchasing strategy used by Domino in procurement process. Domino’s will have 3 advantages, 3 disadvantages and 2 challenges when implementing the first strategy. However, they…
product quality Opportunities Employing Social Networking sites such as Facebook, Twitter etc. to gain direct access to target market Incorporation of email coupons to customers to encourage repeat business with them and more accurately track what kind of people are eating at Quiznos New channels of promotion provide more cost-efficient means to advertise the product such as advertising on websites Threats Subway’s “value” centered campaign may continue to prove more lucrative in our current economy New “artisan” ingredients may be too high in cost to sustain if sales don’t increase Other fast growing sandwich shops such as Jimmy John’s will continue to take some of Quiznos target market and market share Cost: In today’s economy, consumers are big on getting more for less money, therefore, many businesses promote the type of sales they are going on in their businesses. Quiznos has a big opportunity in promoting the different type of sales they have going on in their…
I work all over Oakland County and I eat in a lot of different cities. But I always find myself wanting to eat at the Broadway Grill in Lake Orion. This establishment is very clean, and the staff is warm and friendly from the moment I walk in the door. The price range is from $10-$15 for a lunch selection, and you always get your money's worth. Their salads have fresh tomatoes and don't just include the usual iceberg lettuce, but hearty leafy greens.…
• Comparatively only few were reached successfully using TV ads and print ads which also cost them money. • 78% of people could find out which aspect was highlighted in the promotions used by subway. • Around 22% was not sure what was targeted by subways promotions which indirectly implies the flaw in promotions. • 91 of customers were satisfied with subways combo offers of which 46% were highly satisfied regarding their offers. 3.…