British Airways Mission Analysis

Decent Essays
The Strategist’s Choice

Vision, Mission and Purpose of British Airways
Do you know where you are taking your business? Having a sense of vision, mission and purpose provides the underpinning for strategic direction.
…show more content…
Thus the situation should be reviewed constantly as the business owner or company determine whether it has attained its maximum growth potential or highest quality?

The visions of some of
British Airways The world’s favourite airline

Primarily, the mission statement should not address what an organization must do in order to survive, but what it has chosen to do in order to thrive. It should the big and beautiful… be positive, visionary and motivating. Cadbury Schweppes
Working together to create brands people love. The Sony Spirit Sony is a trail blazer, always a seeker of the unknown. Sony will never follow old trails, yet to be trod. Through this progress Sony wants to serve mankind.

This vision focuses on employees and customers...it emphasises BA’s desire to be the world’s global airline, which in turn generated a strategy of alliances. To be feasible, it had to obtain employee support which it failed to do.

A good mission statement has five characteristics
1. It will contain
…show more content…
The hot summer weather and the London Underground strikes were blamed for falling sales. Increasing interest rates caused additional financial problems. Moreover, Sock Shop expanded into the USA and this had proved costly. However, in February 1990 Sock Shop founder, Sophie Mirman commented: 'We provide everyday necessities in a fashionable manner…and our concept remains sound. Our merchandise continues to be not merely "lifestyle".' Sophie Mirman has since lost control of Sock Shop but her vision prevails. Read more about strategies to grow your business click here Best wishes

*********************** To find out more please write to andrew@uniquebusinessstrategies.co.uk or visit my web site and blog at www.uniquebusinessstrategies.co.uk ***********************

Andrew Pearson Managing Director Unique Business Strategies *********************** This is one of a series of articles published by UBS Unique Business Strategies. If you want to read more on business strategy visit Unique Business Strategies and chose from a wide range of articles, white papers and books on for example Business Strategy, Marketing, Management and Operations. Popular reads include; • • • How to Create Breakthrough Strategies for your Business Business Purpose Competitive Strategy Page 4

Unique Business Strategies Making Good Businesses Better T: + 44 (0) 1280

Related Documents

  • Decent Essays

    However, based on the sentiments by Hartung (2013), it is clear that initial target of United Airlines aborted and never brought the expected results as the company plunged into more competition severity as it did not consider ensuring better customer welfare, especially on provision of a variety of luxuries. American Airlines enjoyed positive returns on its strategy and continued rivaling other companies globally. Hence, in application of the star model, it is imperative noting that both American Airlines and United Airlines needed to focus on innovating new strategies that bring optimum profits. Ideally, both companies required careful selection of revolutionary chief executive…

    • 836 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    The corporate mission is vital to establishing the strategies of the organization, (De Wit, & Meyer, 2010). The mission establishes direction, thus guiding the organization in the right direction. The functions of the mission include elements, functions and form, (De Wit, & Meyer, 2010). The elements of the corporate mission are broken down into three areas to include organizational beliefs, values and business definitions, (De Wit, & Meyer, 2010). The organizations beliefs, is what is followed and valued within the organization.…

    • 1005 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    For this task I will be analysing two airline companies who have a two different approaches within strategies, with both being very successful companies for their respective customers. The airlines selected for this purpose are Ryanair and British Airways. Inevitably, people know both these brands, yet know they take different approaches when it comes to their strategy approach. For example, British Airways’ slogan is, “the world 's favourite airline”. Whereas Ryanair has the slogan, “The Low Cost Airlines”.…

    • 837 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Jetblue Strategic Analysis

    • 1704 Words
    • 7 Pages

    The strategic plan is based on four different elements that foster its implementation from the identification of the plan to the final stages of implementation. The first element entails formulation of a strategic vision and mission. This element is based on bringing focus into the vision in order to work towards the set mission. Based on the information provided, JetBlue has formulated a vision and mission statement that goes hand in hand with the strategic plan as they both seek to enhance suitable and affordable customer services. Secondly, the strategic plan is based on a suitable strategy that discusses the company’s values to that they deliver.…

    • 1704 Words
    • 7 Pages
    Decent Essays
  • Decent Essays

    As discussed, various strategic options of marketing exist for the organization. To survive in its changing environment, British Airways has to find and apply appropriately. Though no doubt this is still one of the best airlines globally other airlines are not sleeping. They are working every second trying to improve their business and beat the market. British Airways already faces serious competition with regional airlines and if it is to maintain its financial stability, it must improve the marketing strategies.…

    • 903 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Conformity and tradition Hyundai put Customer First as core value because its sees itself as customer orientated. The company believes in commitment and to exceed customers expectations. Reputation influences consumers in a far greater way than could ever be measured on a balance sheet. They promote a customer-driven corporate culture by providing the best quality and impeccable service with all values centered on our customers. The recall of the cars pushed Hyundai into reviving their strategy in order to restore their reputation and be customer centric.…

    • 941 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    At the beginning of the time period, the American population generally had a positive outlook on immigrants because they helped boost the economy. As time began to progress, more and more hatred began to grow because immigrants began taking jobs from citizens and therefore, Americans started to want a quota rule. Following the First World War, the effects of the war and America’s involvement in foreign affairs led Americans to retain their status of isolation once…

    • 1114 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Cereal Stuff Case Study

    • 989 Words
    • 4 Pages

    CEO wants to know the candidates have knowledge about the innovation or not. The best leaders should know the source of innovation. The effective leaders should know that innovation must come from various sources, both internally and externally (2014, Apr.7 p.1) 11- What is advantage or disadvantage of the global business that the global company faces? Does they know about it? CEO of the company asks this question because the CEO wants to discover his or her knowledge about the international business because the CEO wants to expand the business to Canadian and Mexican market.…

    • 989 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Identity is built on company’s wishes and how they want to be seen. Corporate identity helps organizations to answer questions like "who are we?" and "where are we going?". Corporate identity also allows consumers to denote their sense of belonging with particular human aggregates or groups (Chouliaraki, 2010). In an example, British Airways uses the line “The world’s favorite airline”.…

    • 1445 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    Substance Abuse Case Study

    • 1341 Words
    • 6 Pages

    When that happens there is a return on investment opportunity.” Mr. Vasquez had to learn the importance of capitalization and control. He assed that the toughest challenge of starting and running his business was making sure it was correctly capitalized. Capitalization is key to corporate performance, which allows execution of a business plan. Control allows the owner to be responsive to market opportunities and changes. “Capital can be a tool to grow and execute, not an operational distraction.” Most Rewarding Aspect Because Mr. Vasquez’s business is about helping people change their lives and stop substance abuse, his reward of the running the business is…

    • 1341 Words
    • 6 Pages
    Decent Essays