Mission, vision and value statements can help guide an organization to better understand what the organization should be and where the organization should go (MacLeod, 2016). In order to be successful, the mission statement must be easily understood, embraced by the organization and serve as the organization’s guiding principles (Yadav, 2015). According to Dot Foods Chief Executive Officer John Tracy, the mission statement for Dot Foods guides the organization in times of key decision points and in the normal course of business (J. Tracy, personal communication, August 22, 2016). Tracy also contends that the company was late in developing a vision statement to help employees connect what they do with the overall work of the organization.
