Essay about Brand Loyality

5066 Words Nov 5th, 2014 21 Pages
IMPACT OF BRAND SWITCHING, BRAND CREDIBILITY, CUSTOMER SATISFACTION AND SERVICE QUALITY ON BRAND LOYALTY
Idrees Akbar, waheed Naseer, Shoaib Ahmed Amin , Abdul Muqtadir ,
Hafsa Zia, Urooj Shafique
Department of Management Sciences, the Islamia University of Bahawalpur Pakistan,

Abstract:
To be a leading company, it is a massive task to build brand loyalty. Brand is the only word that differentiates the goods and services from the other ones. Therefore the dominated companies spend a lot on the brand to make it unique in order to develop the brand loyalty. Brand loyalty can be created by the numerous ways and strategies but most convenient ones are how much you fulfill your promises in the light of brand credibility, and so on
…show more content…
It also shows the effect of variables on brand loyalty, four variables customer satisfaction, brand credibility service quality and brand switching to maintain a relationship with brand. It is the situation which shows that how a consumer eventually buy the products from the manufacturer in frequent way it may be same brand or alternative therefore brand loyalty can defined as repurchasing the products.Brand loyalty is a helpful for the prediction of future repurchase. If customer is satisfied with brand then he/she will buy it again and future purchase will increase because a satisfied customer will recommend others to purchase such brand compared to other rivals, because such brand is providing more satisfaction. Brand loyalty is the extent of the faithfulness of consumer to a specific brand, expressed through their repeatedly purchase, irrespective of the marketing efforts or pressure generated by the competing brand
There are numerous models to investigate about the behavior of people. The convenient one is described by Dick and Basu, 1994; Sheeran and Abraham, 2003). Experience is counted to be a way in order to make decision. The customer like its existing product but many companies has unsuccessful in understanding the market mix strategy. Therefore they not understand the power of existing customer. That’s why customer reliable to much or even unsatisfied these are the factor effecting the

Related Documents