Blackberry Maker Essay examples

1522 Words Mar 2nd, 2012 7 Pages
Research in Motion Company limited (RIM)
Introduction of the organization
Research in motion limited (RIM) (TSX: RIM, NASDAQ: RIMM) is company founded in Canada that deals with telecommunication and wireless devices and has been known for the outstanding developing of
Blackberry Smartphone. The company has it is headquarter in Waterloo, Ontario in Canada and they are the main sponsor of RIM park that is situated in the northeast of the city. The company was founded by
Mike Lazaridis who until January 23, 2012, was the company co-CEO. He worked alongside Jim Balsilie, who also stepped down from the co-CEO position on January 23, 2012.
Before the company produced Blackberry, it was working with RAM Mobile Data and Ericsson in
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Research in Motion and Information Associates reached a licensing agreement in 2006. This was meant to ensure that the RIM Company would offer Pocket Mac that was used by the Blackberry to
Mackintosh users free. The RIM Company grew tremendously and in 2008, the Mediacorp Canada Inc. named it among the Canada Top hundred employers in the MacLean’s news magazine.
In 2009, RIM Company announced their expansion strategy that would involve global operation.
This was done through opening an office in North Sydney in Australia. This new office had training facilities, a strategic partner marketing center, research and development center as well as technical support service center. This leads to increase in the work force in the company to 12,000 jobs that the company offers worldwide.
In the spirit of expansion, the company in June 2009, they announced that they were to acquire
Dash Navigation who was the manufacturers of Dash Express. On the same year in August, they were capable of acquiring Torch Mobiles therefore enabling them to include Webkit-based browser on the
Blackberry. The idea of expansion and urge of exploiting the market may have contributed to the RIM
Company to be announced by the Fortune Magazine on 18 August, 2009 as the fastest growing company in the world. They gave a growth rate of 84% in profits growth within a span of

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