Messages can wait, texting and driving are not the best friends on the road driver’s and other’s life are more important than answering a message. In North America specifically in the United States and Canada a big number of car accidents and deaths occur by being distracted by texting, talking by phone or even using hands-free options while people are driving or by being distracted when walking, causing people to walk into the streets. Due to the lack of law enforcement officers, governments stricter laws and no advertisements in order to send a clearly message to the society about this problem, statistics are reaching high points and for that reason governments, phone carriers …show more content…
The Ontario government gives a touch of reality to drivers with the advertisement called “put down the phone” in which is possible to see a young driver texting while driving through an intersection, the driver is hit by another car and it is possible to see the driver confined to a wheelchair after been in a hospital. The advertisement is shocking but that was the government idea. Bob Nichols, senior media officer said: “We want to emphasize how dangerous it is to take your eyes off the road – even for a moment” (qtd. in Simmons). According to the Ontario government’s data every 30 minutes someone is injured by a distracted-driving collision, for this reason the government considers that it is important to spread the message, that texting while driving is not good for anybody, by investing in advertisements and strong marketing campaigns. This advertisement will be in different social medias, TVs and cinemas with the idea of send the message to the young drivers between 16 to 24 years old, due to according to statistics 1/3 of drivers involved are 30 years or younger (Simmons, par. 10). Is know that in the big cities is very complicated to drive by the number of pedestrians that are on the street every day, things get complicated when driver and pedestrian are distracted by phone, in that moment …show more content…
Considering that it is as a societal problem the first steps are to promote the effects that use the cellphone while driving can lead in user’s life by the strong messages showed in the different advertisements produced by governments and phone carriers in the spaces commonly used by society as the internet, social media, cinemas, squares, malls and even highways where people spend lots of hours commuting. Also governments and phone carriers should help and finance developers and researchers to improve and make possible the application of products and technology in order to disable phone’s functions while cars are in movement in favor of reduce cars accidents related to drivers using cellphones. All this is really effective and possible in short term if governments start to creating laws that supported the implementation of new technologies and if also continue increasing fines and banning to offenders in order to leave a clear message about their position against this