Axe for Dirty Men:
A Message That Went on a Wrong Direction
Promoting a product is an essential part of a marketing strategy, without the promotion there is no guarantee that your product is going to attract costumer’s attention. The creativity aspect of the ads is so important, but creativity is also what can kill an ad. Well now imagen a guy using a body wash of axe brand, turning into a “dirty woman”. Yes, the main message is that you can get a “dirty woman” if you use this axe product. Many man see woman as objects, and who ever created these ads, does not know the difference between a girl and an animal.
This brand only makes products for men. if I didn’t know that, then what aspect of this ad tells me that is meant for men? Well that’s not difficult to assume, because in the ad only the men is using the product. And What is the girl doing? well she is getting dirty. Under the image there is text that says, “The cleaner you are, the dirtier you get”. The usage of this text tells us that the ad is going for logical appeal (logos). It is obvious that no girl wants a man that doesn’t know the meaning of hygiene. Out of all the rhetorical appeals this is the most obvious, because this ad has an up down …show more content…
And what makes it even scarier is that most of us don’t realize it, because we see it normal. If the promoters keep allowing this kind of ads to appear in TV or on magazines, it will take more than one generation to erase our Chauvinist ideals. The best thing we can do right now, is being ethically aware of the situation. By this we will be able to know what is wrong or right, and be able to prevent the spreading of the unethical content. The worst case scenario will be that our ads will brain wash the younger generations, in consequence it will be possible to travel back to the past, why? Because the 2080s, could be the new
A Message That Went on a Wrong Direction
Promoting a product is an essential part of a marketing strategy, without the promotion there is no guarantee that your product is going to attract costumer’s attention. The creativity aspect of the ads is so important, but creativity is also what can kill an ad. Well now imagen a guy using a body wash of axe brand, turning into a “dirty woman”. Yes, the main message is that you can get a “dirty woman” if you use this axe product. Many man see woman as objects, and who ever created these ads, does not know the difference between a girl and an animal.
This brand only makes products for men. if I didn’t know that, then what aspect of this ad tells me that is meant for men? Well that’s not difficult to assume, because in the ad only the men is using the product. And What is the girl doing? well she is getting dirty. Under the image there is text that says, “The cleaner you are, the dirtier you get”. The usage of this text tells us that the ad is going for logical appeal (logos). It is obvious that no girl wants a man that doesn’t know the meaning of hygiene. Out of all the rhetorical appeals this is the most obvious, because this ad has an up down …show more content…
And what makes it even scarier is that most of us don’t realize it, because we see it normal. If the promoters keep allowing this kind of ads to appear in TV or on magazines, it will take more than one generation to erase our Chauvinist ideals. The best thing we can do right now, is being ethically aware of the situation. By this we will be able to know what is wrong or right, and be able to prevent the spreading of the unethical content. The worst case scenario will be that our ads will brain wash the younger generations, in consequence it will be possible to travel back to the past, why? Because the 2080s, could be the new