Essay on Ati Group
1. Executive summary
2. Business description
3. Market strategies
4. Competitive analysis
5. Design and development plan
6. Operations and management plan
7. Financial factors
ATI Group is an international travel agency that comes with a motto of " IMPROVING TRAVEL SERVICES FOR THE NEW BREED OF CLIENTS" . Considering the fact that national tourism and travel industry world wide is growing at 4% annually according to Market research reports for Transportation Services industry, this industry would be a great success . ATI group is poised to take advantage of this growth and lack of competition with an experienced staff, excellent location, and effective management and marketing. ATI …show more content…
• To continue to communicate our strategic objectives to our target markets effectively.
• Achieve an annual growth rate of at least 10%.
• By the end of year three, achieve 25% of sales through the Internet.
• Expand our markets and identify new markets for our products and services, and become the market leader in the competition in those five countries.
• Capture and maintain a gross margin of 18-20% and increase sales 10% annually.
• Achieve positive net worth by year three.
• Keep payroll expenses down.
Keys to Success
• Continue to develop ongoing relationships with frequent and new guests.
• Continue to develop and