Essay on Ati Group

1603 Words Jan 31st, 2013 7 Pages
Table Of Contents
1. Executive summary
2. Business description
3. Market strategies
4. Competitive analysis
5. Design and development plan
6. Operations and management plan
7. Financial factors

Executive Summary
ATI Group is an international travel agency that comes with a motto of " IMPROVING TRAVEL SERVICES FOR THE NEW BREED OF CLIENTS" . Considering the fact that national tourism and travel industry world wide is growing at 4% annually according to Market research reports for Transportation Services industry, this industry would be a great success . ATI group is poised to take advantage of this growth and lack of competition with an experienced staff, excellent location, and effective management and marketing. ATI
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ATI is researching the market to identify potential opportunities for future sales in this rapidly changing environment. ATI's long-term goal is to establish itself as an internationally recognized provider of top-of-the-line adventure travel. This goal does not prohibit ATI from participating in additional segments. It does, however, provide a corporate focus and a differentiated offering. ATI's target customers are Our target market includes individuals, couples, and groups interested in accommodations and renting cars in global locations. This focus group is an exploitable niche and ATI will provide a specialized but versatile service. ATI's most important target customers, however, will be married couples, ages 25-35.
Marketing Objectives
• To continue to communicate our strategic objectives to our target markets effectively.
• Achieve an annual growth rate of at least 10%.
• By the end of year three, achieve 25% of sales through the Internet.
• Expand our markets and identify new markets for our products and services, and become the market leader in the competition in those five countries.

Financial Objectives
• Capture and maintain a gross margin of 18-20% and increase sales 10% annually.
• Achieve positive net worth by year three.
• Keep payroll expenses down.

Keys to Success
• Continue to develop ongoing relationships with frequent and new guests.
• Continue to develop and

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