Asdflkj Essay

1085 Words Feb 14th, 2015 5 Pages
Name: Meghashyam Sandeep Vakacharla
Date: November 1st, 2014
Course time: 9:30AM (T, R)
Case: Kinkajou Bottle Cutter

I Meghashyam Sandeep Vakacharla did not receive any content assistance (except editing assistance). I did not collaborate or discuss content (except editing assistance) nor did I use answers developed by someone else to answer the questions in this exam.
Introduction:
Kinkajou is a revolutionary glass cutting kit which can turn glass bottles into custom tumblers, vases, candle holders etc. The unique design of this bottle cutter can be easily adjusted to fit bottles from the smallest soda or beer bottle up to 1.5 liter magnums - and when we're done, it slides closed for compact storage. Kinkajou has gained immense
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Offer quality customer relationship management team:
Customer Relationship management is the strongest and the most efficient approach in maintaining and creating relationships with customers. Customer relationship management is not only pure business but also ideate strong personal bonding within people. Development of this type of bonding drives the Kinkajou business to new levels of success. A CRM system for Kinkajou has to be developed to have a historical view and do an analysis of all the acquired or to be acquired customers. Based on such analysis we can develop a strategy canvas like the one shown in Figure.1 and analyze the areas that are of concern. This helps in reduced searching and correlating customers and to foresee customer needs effectively and increase business.

Figure [ 1 ] Strategy Canvas

CRM also helps in cross-selling of other complimentary products that Kinkajou sells by highlighting and suggesting alternatives or enhancements. There are many competitors for Kinkajou in the business of bottle cutting and none of those companies have an established support team. Hence it can be an advantage over other companies if Kinkajou has a well-defined and maintained customer relationship team. It will enhance customer satisfaction and retention, ensuring that Kinkajou’s good reputation in the marketplace continues to grow. Once the business starts to look after its

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