CRM is a management approach that provide better ways to manage a companies preferred customers, and provide the customers with the products and information they need. However, making sure the company secures all that sensitive data is very important. Cloud computing means that data storing and accessing is done through the internet instead of your computer's hard drive. Salesforce is a cloud based system, which means that the data is accessible from anywhere on the internet, therefore, there need to be some careful measures to ensure that the customer’s data cannot be compromised. Specifically, let us look at how Caesars Entertainment can develop solid physical measures, technical methods, and social
