Application Of Key Informant Interviews Essay
(b)Key informant interviews are qualitative in-depth interviews with people who know what is going on in the community. The purpose of key informant interviews is to collect information from a wide range of people including community leaders, professionals, or residents who have firsthand knowledge about the community. These community experts, with their particular knowledge and understanding, can provide insight on the nature of problems and give recommendations for solutions.
The following are two common techniques used to conduct key informant interviews:
• Telephone Interviews
• Face-to-Face Interviews
(Key Informant Interviews, 2015)
(c)Understanding customer needs and you need a product that will perform well in a market standard for pricing, quality and service for research to determine the market by developing customer-feed. At a certain price point, the…