Walmart Target Marketing

Improved Essays
Headquarters is located on Sam Walton Boulevard also referred to as American strip. The boulevard is shared by many other family favorites; Chick-fil-A, Sonic and Subway. Across from headquarters is a Wal-Mart Superstore. Despite of headquarters being placed in Arkansas for historical reasons, the headquarters office doesn’t offer visitor services to the public, however the original Five and Dime store is opened to the general public as a visitors center. The business has now reached corporate level; in spite of this, Wal-Mart continues to be a family-owned business. Wal-Mart has established a lasting reputation that places the corporation leaps and bounds above its competition. Leading its competition not just in retail but has been ranked …show more content…
Location is a key element to its initial success. From the beginning Wal-Mart established stores that consisted of self-service groceries and general merchandise. The locations of the stores were the southern, smaller towns that its rivals over looked as possibilities. Kmart and Target were established in the same year as Wal-Mart; however they directed their focus on the “urban and suburban areas” for profit (Wal-Mart, n.d). It was later that these other chains realized the significance to small towns having the advantage to support the larger store that Wal-Mart had already taken over. Their opportunity to move in and build would later prove that small towns were capable of supporting just one store of its kind. Wal-Mart continued to …show more content…
Maintaining the upper hand Wal-Mart streamlined the use of technology. Information technology opened many more possibilities for Wal-Mart, the use using bar-codes and checkout scanners allowed for precise inventory tracking. Inventory tracking was more than product quantity it offered the tracking of what products were selling which gave way to maintaining stock for local demands. This method of tracking product demand eliminated the need for overstocking. Distribution warehouses were located within a “300-mile radius” of stores for daily shipments. (Wal-Mart, n.d) Having the distribution centers available not only reduced its need for overstocking it offered more space within the stores for selling products.
Process strategy for the organization teeter totters in a few areas. Product focus identifies a strategy for organizing a facility by product. Wal-Mart ensures product availability and accessibility to the customer. Centering the inventory on a specific locations customer demand they cater to the local needs. The volume is determined by the customers’ demands the variety of products fall in the same suit. Skilled Labor is not a necessity to sell the retail products. “Wal-Mart is a retailer not a manufacturer” (Reuters,

Related Documents

  • Improved Essays

    Nt1330 Unit 1 Answers

    • 3457 Words
    • 14 Pages

    When I worked there, I had several friends who were cashiers with me; we would have little, informal competitions to see who could get the fastest scan-time. Not only do they not take pride in getting customers out in a timely manner, it seems that very few of them are friendly. They barely acknowledge their customers. 4. Some factors about the culture of the Wal-Mart corporation that detract from effectiveness are that, instead of being a family-owned business, like it was when it was started, it is now run by a board of directors who seem to be only interested in making money.…

    • 3457 Words
    • 14 Pages
    Improved Essays
  • Improved Essays

    Loss reduction- Walmart had backup generators and fuel shipped to their stores in case of power outages. Wal-Mart also did not have looting on a mass scale because they gave out food and water to those in need. Loss…

    • 604 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    The company I researched is Wal-Mart, Inc. Their founder was Sam Walton at first was a J.C Penney employee purchased a branch of the Ben Franklin Stores from the Butler Brothers in 1945 to start his business Due to him selling products at low prices to get higher-volume sales at a lower profit margin made him experience some setback, but was able to get over the issue. After his not being able to come to terms with a lease renewal Walton decided to open up his first own Bentonville, Arkansas called Walton 's Five and Dime. But it wasn’t until July 2, 1962 Walton opened the very first Wal-Mart store in Rogers, Arkansas.…

    • 790 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Sam Walton Research Paper

    • 462 Words
    • 2 Pages

    Walton and his younger brother James came to own 15 Ben Franklin Stores. In 1962 Sam took a risk and opened the first Wal-Mart store in Rogers, Arkansas. In just ten short years the company share value had grown to $176 Million. By the early 90’s Wal-Mart had surpassed other companies of its size such as Sears. While writing his book Sam Walton allowed employees to give their opinions to be put in the book.…

    • 462 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    The final reason Wal-mart might be good, is that in truth only “ local small companies that are competing directly with Wal-mart may go out of business” (Barret 1). When thought about this is kind of obvious, of course a company will lose to one that is bigger and has cheaper products if they try and sell the exact same thing, so no real argument against that one, but does the good outweigh the…

    • 1089 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    According to one viewpoint, Walmart has improved America’s standards of living with lower costs for consumers, greater employment…

    • 1300 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    The nation’s largest company is met with large protests when trying to open stores in some small communities. Wal-Mart being a retail store where you could basically find everything you need at extremely low prices makes it an almost impossible company to compete Tedros3 with. Many small businesses that are present before Wal-Mart arrives, have a high risk…

    • 865 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Why Is Walmart Successful

    • 1025 Words
    • 5 Pages

    Although Wal-Mart had brought great advances in communities, it also developed tribulations. The new company began to pose a threat to smaller stores and downtown retail. It was eliminating chances for small-town merchants to make a profit because of everything it had to offer. Wal-Mart offered almost everything a family would need all in one place, making everything more accessible. So although Wal-Mart chased away the competition, it made goods easier to access for families.…

    • 1025 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    However, due to its size and variety of products ecological factors aren’t Wal-Mart’s biggest concern. Political: Political matters serve as an important factor in Wal-Marts operations as well. After the state laws, that fixed prices to protect local grocers, were repealed, discount stores were able to become more competitive and expand their business. With the help of this Wal-Mart was able to expand its size with a business model focused on proving low prices.…

    • 709 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    The distribution is imperative to the firm because it wants to ensure that there is as much in-stock availability as possible. The first and main distribution center for Wal-Mart is located in Bentonville, Arkansas. A benefit Wal-Mart has is that the company has great power over its 40,000 suppliers (out of these 40,000, 200 are key suppliers), and soon after the opening of the distribution center in Bentonville, suppliers located nearby to support the company. Each store that was opened was directly because of the distribution strategy—the criteria for stores’ locations were that it should be low rent, suburban area, and on or very close to a highway.…

    • 1848 Words
    • 8 Pages
    Improved Essays
  • Improved Essays

    Q1. What was Wal-Mart’s early global expansion strategy? Why did it choose to first enter Mexico and Canada rather expand into Europe and Asia? Walmart’s early global expansion strategy earlier is to have low priced products to attract wide range of customers.…

    • 810 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    First, the Company opened stores in isolated rural areas and small towns, usually with populations of 5,000 to 25,000. Consequently, Wal*Mart established itself in smaller markets its competitors were ignoring. As a result, customers started shopping at Wal*Mart’s in their proximities rather than driving to other cities to do their shopping. Second, the Company expanded from the inside out.…

    • 939 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    A plan is identifying how a company will distribute resources in sort of help production and infrastructure. An operations strategy is usually determined by the in the general business policy of the company and is planned to increase the efficiency of production and help fundamentals while decreasing costs. After jointly allowing for the services and products demanded by consumers, weaknesses and strengths of organizations, environment, and the company’s weaknesses, strengths, cultures, and assets, proficient companies can prepare their idea as uttered through the assignment declaration. This statement states the company 's aspirations and principles; fundamentally its cause or purpose for continuation.…

    • 834 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Pestle Analysis for Wal-Mart . Threat of entrants. The threat of new entrants in Wall -Mart grocery and discount in retailer industry is very low. New entrants definitely have to face the strong low-price competition among existing large retail companies likeTarget, Wal-Mart and Costco.…

    • 1542 Words
    • 7 Pages
    Superior Essays
  • Great Essays

    Walmart Case

    • 912 Words
    • 4 Pages

    Taghiyev Salman Case Study Wall-Mart 1. Why is Wal-Mart’s German branch not yet profitable? In 1997, Wal-Mart had entered in the German retail market through acquiring the failing German retail chain Wertkauf but quickly encountered problems. Wal-Mart had demonstrated phenomenal success in the US by providing an Every Day Low Prices guarantee, inventory control, and efficient distribution.…

    • 912 Words
    • 4 Pages
    Great Essays