Apple & Samsung: The Marketing Strategy Of Apple And Samsung

Improved Essays
1.
Apple and Samsung, especially, using very various strategies of business and models within the marketplace. Apple launches few but products of highly expected expensive at the same time Samsung overwhelm the market with a huge collection of products. For understand strategy of Apple and the effects on the market place of mobile, it is paramount the whole strategies of business for every particular company are explained and implicit.
Apple was very careful about the release of their products like mobile and tablet by originally admitting for cycles of high development cycles that develop expectation and demonstrated new innovations with every new release under Steve Jobs, Dr. Panos Mourdoukoutas, a Professor and Chair of the Department of
…show more content…
Influences of patent violation, competitors of Samsung are the buyers of the company. Finally, Samsung they don’t have their own OS or software. Opportunities of Samsung are advertising and marketing, advancements in operating system, development of tablet etc. the endless competition in the industry of mobile and tablet is one the main threat of Samsung. The other threats are price wars and the advances technology changes, reduced range of price on production of hardware and Competitors of Samsung also being buyers can possible use patent of Samsung for their profit.
Competitive positioning of Apple is their logical operating system for every product of them. Their all products are related together such as the iPhone, the iPad, the iPod and Mac computers therefore it creates the devices and system user friendly. This idea provides Apple the competitive advantages and loyalty of customer. Apple, Inc. is creating the devices and systems customer want and depends on
…show more content…
It admitted the Samsung, to lead the international market of mobile industry because of their competitive prices. Over these, in globally, they have other advantages also because of their other products such as television and appliances.

4.
Both Apple and Samsung are categorized two distinct parts. These two companies have teams of management that train in new idea of creative. There has team of software, design team and other teams of organization for Apple, to make new ideas or improve current products and services in the particular departments in the company and then Apple achieves those ideas composed to make products like the iPad, iPhone and etc.
Within one corporation, Samsung has various distinct companies within one corporation. Each company trained in a different industry and forms its own company. We can say through example, Samsung has Samsung Electronics, which contains information system of Samsung that is accountable for hard disk drive, Technologies of digital TV and printer software. Information system of Samsung is the one of seven companies below Samsung Electronics.

Related Documents

  • Improved Essays

    However, it accomplished different things. First and foremost, it signaled the long-term strategy of the company to the workers. In addition, it restated the marketing message. Most important is the fact that it allowed the investors to make comparisons between Apple and other consumer electronics companies instead of only computer makers (Forbes). On the other hand, consumer electronics has often laid emphasis on valued design: this is the main strength of…

    • 849 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Although Samsung sell a lot of TV’s and washing machine but it is the smartphones that have made Samsung a recognizable brand around the world. Samsung may not be as lustrous a brand as apple yet, it is the only brand which gives a direct competition to Apple smartphones and global sales of Samsung phones outsell iPhone. 3. Samsung operates in a market which is highly influenced by consumer’s lifestyle preferences. Socio-cultural factors vary in each country and so the company has to reorient its strategies accordingly.…

    • 1422 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Smartphone Adoption

    • 793 Words
    • 4 Pages

    The innovative organization like Apple and Samsung understand the rhythm of software and Hardware dynamics to entice the customer. The word of mouth for the next stage of growth spreads if there is a hot down load of the new version or new OS with exiting applications. Samsung has to sync the market skimming and OS value add to gain more market which is a weakness of other players except…

    • 793 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Iphone Vs Ipad

    • 768 Words
    • 4 Pages

    The collaborations of different ideas and groups, and working together to exceed customer service. Which is the reasons Apple has the advantage to sell their products at a price the company wants to. Apple also expanded their products, they started with Mac laptops, IPads, IPhones, to smart watches. They expand their products but in a smart way because a person needs an IPhone to have an Apple smart watch. So now the customer has to buy two products if they would like the one.…

    • 768 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Offerings Complements Apple’s Inc. line of iPhones. Lower price competitors will try to compete with the new product. Marketing Already established customer base with an open mind for new products. Apple Inc. markets to everyone normally, therefore, will be marketing to a narrower target market. Personnel Experienced personnel in smartphones.…

    • 1211 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Because Apple and Samsung are the famous companies, when they are arguing over some patents, it will create global news. Thus news is reported, it impacts marketing advertising strategies. Both companies will get free press and popularities. People will then pay attention to the products. It can improve the products’ sales volume.…

    • 978 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Samsung Marketing Strategy Not too far ago, Samsung wasn't as popular as now. They struggled to keep up with the smartphone market, but now Samsung has progressed so much that they are the main competitor of the Apple Inc. Furthermore, Samsung is the largest tech business by revenue and seventh most valuable brands today. What helped Samsung to become an industry leading technology company, was the marketing strategy they applied. The Samsung marketing strategy was one of the most effective strategies ever created because it helped a cost-driven company to change its structure and become an authority manufacturer.Due to the ever-changing tastes of consumers in the technology industry, companies had to follow the pace and offer progressive…

    • 1200 Words
    • 5 Pages
    Decent Essays
  • Great Essays

    Apple Oligopoly

    • 1324 Words
    • 6 Pages

    It is extremely difficult for new firms to enter the market as barriers such as existing patents, control over essential raw materials and market, high customer switching costs and strong customer loyalty for existing brands block access to new firms who wish to enter the market. Apple (Iphone) is one of the multinational leading companies, introducing large amounts of technology gadgets daily. All over the world, this American based company has launched its products. Recently, Apple has a pronouncement of development of “super tablet” computer. Market researches show that customers’ demands are high for this new technology item.…

    • 1324 Words
    • 6 Pages
    Great Essays
  • Superior Essays

    Apple “keeps driving to improve and evolve the iPod range. For example, Apple switched to flash memory and away from the hard drive that had enabled the original model to be a success” (Fogg). Another author suggests that the reason Apple products are in such high demand is because “Apple is more than a series of products. It’s a brand experience.” (Joseph). Most people know and love the Apple brand.…

    • 2889 Words
    • 12 Pages
    Superior Essays
  • Great Essays

    Apple Ipood Case Study Apple

    • 2350 Words
    • 10 Pages

    Customer loyalty is indispensable for any company, but it is a particularly sensitive issue for Apple. Apple’s early evangelistic marketing path created much more than a product, it formed a lifestyle approach to innovation and technology. This product lifestyle approach delivers not only user friendly and physically attractive products, but targets persons who identify themselves as individual thinkers or revolutionaries. This image created an exceptionally strong Apple brand and community, leading many journalists to dub Apple product users as “fanatics” . The fanatical involvement of even non-traditional Apple users in the context of customer loyalty can be well illustrated in the battle with Real Networks online store for an open market.…

    • 2350 Words
    • 10 Pages
    Great Essays