Apple Frankie's Holiday Commercial Analysis

The title of the commercial is “Apple — Frankie's Holiday” lasting two minutes. When the commercial starts, you hear the wind blowing. You see a cabin in the mountain at the edge of a village at night during a cold winter time with snow on the mountain and on the chime of the cabin. At three seconds, you hear and see someone winding up a music box in a dark room with the fire on to keep warm from the cold, windy weather of winter. If you look closely next to the window, you see Christmas things such as Christmas lights and Christmas tree. So that means, the setting also takes place during Christmas time. Then, you see the person recording the music on a phone. After that, the person is drinking something around the fire in his chair with an …show more content…
She flicks the green light and continues to sing the song and Frankie and the town people join in. At the end of the commercial, the endline reads, “Open your heart to everyone.” There are four perspectives in this commercial and they’re the person watching the commercial, the little girl, Frankie, and the town people. The person watching the commercial has the most perspective because the person sees everything that is happening in the commercial. For an example, at the beginning of the commercial, we the watcher see a cold windy night during winter time. We see the mountain filled with snow, speck of light dawning on the village, and a small cabin all along on top of a mountain. When we go inside the cabin we see a person all by their selves playing with a music box with no people around him. After thirty-nine seconds, we see him heading to the village where we see the town people gathering around a Christmas tree without him. Then, we see him moving toward the people who are afraid of him. One father is holding his daughter in his arm with scared faces. The next perspective is Frankenstein’s monster known as