Analyzing Sales Performance Records For The Company 's Own Internal Records

1047 Words Jun 1st, 2016 5 Pages
Management can find valuable data in their firm 's own internal records to help with their marketing decision. Typical sources of internal are sales records, financial statements and marketing cost analysis. Marketers analyse sales performance records to gain an overall view of company efficiency to find clues to potential problems. (Louis E, Boone, David L. Kurtz, (2015).
Marketers can analyse sales performance records to gain an overview of company efficiency and to find clues to potential problems. Prepared from company invoices or a computer database system, this analysis can provide important details to management. The study typically compares actual and expected sales based on a detailed sales forecast by territory, product customer and salesperson. (Louis E, Boone, David L. Kurtz, (2015). These numbers can also be broken down further by analysing each, price point, geographic area, and the customer type. For example, if Pak 'nSave breaks down the sales of the company by geographic area, it will most likely determine that most of the customers who buy their products live in the inner cities of NZ. Accounting data, as summarized in the firm 's financial statement, can be another good tool for identifying financial issues that influence marketing. Using ratio analysis, researchers can compare performance in current and previous years against industry benchmark. These exercises may hint at possible problems. (Louis E, Boone, David L. Kurtz, (2015). A third source of…

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