Competition While marketing in any industry it is very important to understand your environment and your competition. At Allstar our industry competition is B&B Health Care, Driscol Corp., Curall, and Ethink and we are going to first focus on the OTC medicine category with B&B Health Care, Driscol and our company Allstar. Observing and understanding our competitions products, place, pricing, and promotional are key in our success in taking over market share in our industry. It is useful to know our competition because we can use data to dissect our competition to see how their different products are doing in the market place. As I saw in the operating statistic for all competitors I can use this data to see how much they are selling their
