Geico Advertisement Analysis Essay

The Sensory System is a very complex System in the body. There are several paths in the Sensory System from places like the eye,ear,skin,nose,etc. to the brain. I am going to tell you about the pathways from the ear to the brain, the eye to the brain, and the nose to the brain. Also, I am going to write about three Geico advertisements I watched and explain the message from the advertisement and what personal factors might be affecting my perception of the advertisements. The sound wave path way from the Ear to the brain is starts at the pinnae which concentrate them and help them travel through the ear canal until the waves reach and hit the tympanic membrane.The tympanic membrane starts vibrating at the same frequency as the sound waves …show more content…
A single person will see at least 100,000 advertisements a day without even noticing. Thats almost a million a week if not more! Every person will see an advertisement differently. You can set 10 people in a room and make them all watch the same advertisement and all 10 of them probably would have seen at least one thing that was in the advertisement differently from the rest of them. I watched three Geico advertisements. Every advertisement has cues in it that were used to create subconscious or conscious associations. In one of the three Geico advertisements I watch they used to CheeseSteak Shuffle to relate Geico to food and dancing so that when the person watching the advertisement thought of the CheeseSteak sandwich or the CheeseSteak Shuffle their mind would relate it to Geico and get the person thinking about Geico. Not only did Geico use food and dancing, but in another Geico advertisement they also used a camel for humpday, wednesday, so every wednesday a person who had watched the advertisement would think of the Geico ad. The third ad. I watched mentioned a famous former football player so that the people who liked football would think of Geico whenever they watched football or thought of the former