He uses examples from his own life to get his points across and to help us see how what he is trying to teach us applies to our everyday lives. He then begins to delve into the more complicated areas of rhetoric such as the three types of forensic argument identified by Aristotle and eventually the details about and uses of appeals. In part two he discusses the way in which to spot common fallacies in arguments and how to take charge by using these fallacies to your advantage. In part three Heinrichs discusses the importance of kairos, or timing, when it comes to including details and bringing up points and then explains how to skillfully apologize which shows the audience the speaker's ability to utilize their logic. Finally towards the end of the book, Heinrichs explores the way in which rhetoric has nearly vanished from the world as we know it. Throughout the book Heinrich’s uses ethos to justify his teaching points as he takes them from prominent rhetoricians such as Homer and …show more content…
It not only uses examples that we understand and see everyday but also justifies and implements the skills taught from valid and well known sources of information such as politicians and philosophers. Due to its content being relatively reader friendly, even an individual who is not an avid reader can take a vast amount from this book and self improve. The book constantly uses ethos properly which is a very strategic way to appeal in our day and age as most people want to be positive that their information is coming from a reliable or valid source and logos through basic to complex examples that demonstrate how skills and the information provided actually integrate into